Universal Design - How to Build for Accessibility

In architecture, universal design means creating spaces that meet the needs of all people, young and old, able and disabled. From the arrangement of the rooms to the choice of colors, many details go into the creation of accessible spaces. Architecture tends to focus on accessibility for people with disabilities, but Universal Design is the philosophy behind accessibility. No matter how beautiful, your home will not be comfortable or appealing if you cannot move freely through its rooms and independently perform the basic tasks of life. Even if everyone in the family is able-bodied, a sudden accident or the long-term effects of illness can create mobility problems, visual and auditory impairments, or cognitive decline. Designing for the blind is one example of universal design. Your dream home may have spiral staircases and balconies with sweeping views, but will it be usable by and accessible for everyone in your family? Definition of Universal Design The design of products and environments to be usable by all people, to the greatest extent possible, without the need for adaptation or specialized design. -Center for Universal Design Principles of Universal Design The Center for Universal Design at the College of Design, North Carolina State University, has established seven overarching principles for all universal design: Equitable UseFlexibility in UseSimple and Intuitive UsePerceptible Information (e.g., color contrast)Tolerance for ErrorLow Physical EffortSize and Space for Approach and Use If product designers apply universal design principles, with a special focus on accessibility for people with disabilities, and if usability experts routinely include people with a variety of disabilities in usability tests, more products will be accessible to and usable by everyone. -Disabilities, Opportunities, Internetworking, and Technology (DO-IT), University of Washington Your local housing agencies can give you more detailed specifications for construction and interior design in your area. Listed here are some very general guidelines. Designing Accessible Spaces President George H.W. Bush signed the Americans with Disabilities Act (ADA) into law on July 26, 1990, but did that start the ideas of accessibility, usability, and universal design? The Americans with Disability Act (ADA) is not the same as Universal Design. But anyone who practices Universal Design will likely not have to worry about the minimum regulations of the ADA. Allow enough floor space to accommodate a stationary wheelchair and also enough room for a smooth U-turn: at least 1965 mm (78 inches) by 1525 mm (60 inches).Include tables or counters that are a variety of heights to accommodate standing, seating, and a range of different tasks.Provide shelves and a medicine cabinet that can be reached by persons seated in a wheelchair.Make sure entry doors to rooms are at least 815 mm (32 inches) wide.Mount bathroom sinks no higher than 865 mm (34 inches) from the floor.Install grab bars in the shower and beside the toilet.Provide a full-length mirror that can be viewed by all people, including children.Avoid shag carpets, uneven brick floors, and other floor surfaces that could pose slipping and tripping hazards.Design a room so deaf people can accomplish tasks while facing the rooms center. Mirrors are a poor solution to universal design. Learning Universal Design The Universal Design Living Laboratory (UDLL), a modern prairie-style house completed in November 2012, is a National Demonstration Home in Columbus, Ohio. The DO-IT Center (Disabilities, Opportunities, Internetworking, and Technology) is an educational center at the University of Washington in Seattle. Promoting universal design in physical spaces and technologies is part of their local and international initiatives. The Center for Universal Design at North Carolina State University College of Design has been at the forefront of innovation, promotion, and struggles for funding. Sources Connell, Bettye Rose. The Principles of Universal Design. Version 2.0, The Center for Universal Design, NC State University, April 1, 1997. Craven, Jackie. The Stress-Free Home: Beautiful Interiors for Serenity and Harmonious Living. Hardcover, Quarry Books, August 1, 2003. Index. Center for Universal Design, College of Design, North Carolina State University, 2008. The Home. Universal Design Living Laboratory, 2005. What is the difference between accessible, usable, and universal design? DO-IT, University of Washington, April 30, 2019.

Effectiveness And Use Of School Uniforms - 1140 Words

The Effectiveness And Use of Uniform in Schools Nyi Nyi A. Myin Wingate University The Effectiveness And Use of Uniform in Schools The discussion regarding the purpose of schools uniforms among parents and school administrators have increased in the last few years. The debate on whether school uniforms affect students’ performance have challenged also. School uniforms are often seen as unstylish and unattractive due to lack of design and color scheme. The use of school uniforms are used to aid students’ behavior, performance, and attendance. It provides an opportunity of growth in a student’s physical, social, and moral development. In addition, the long term effects have a profound influence on their actions, emotions, and well†¦show more content†¦In addition to self-expression, the creativity and development in confidence and independence is delayed as a result of wearing uniforms in school. However, the purpose of the school uniform is not to limit student’s creativity, but to embrace unity as whole and to â€Å"eliminate w ardrobe as a source of competition among students† (Wilson, McMahon , 2015). In the United Kingdom, all schools require students to wear uniforms every day. The uniform system in the United Kingdom works well due to a unified dress code across the nation. Each school s grade levels are separated by color codes and outfits such as pants, skirts with polos, and cardigans. As the years pass, more formal uniforms are required. The result of having a unified uniform rule allows â€Å"more items available at lower cost†(Walmsley, 2011, 64) and â€Å"there are no battles in the morning about what to wear to school — the choice is simple† (Walmsley, 2011, 64). Uniform requires little to no task to keep up with maintenance and relieve the burden on parents to keep up with the latest styles. The use of uniforms in the United Kingdom’s schools are an embedded part of their culture and lifestyle. The simplicity in the use of uniforms are seen as a way for students to dress professionally in schools, as adults are required to dress professionally in job settings. It is believed to â€Å"create a culture where students generally are proud of their school and more respectful to teachers and administrators†(Walmsley, 2011,Show MoreRelatedSchool Uniforms Improve Childrens Safety Essay528 Words   |  3 PagesSince school uniforms have become more and more common in the United States, there has been one issue that many, of the parents and students are worried about. Many believe the children will not have the ability to express themselves freely. The First Amendment guarantees our right to free expression. This means that students do not leave their First Amendment rights outside the schoolhouse door, but their opinions can be limited to prevent major disrupti ons to classes and outside activities.Read MoreShould School Uniforms Be Banned?983 Words   |  4 PagesShould Students Wear Uniforms One of the biggest debates is about the effectiveness or the use of uniforms in public schools. Should students in public schools have to wear school uniforms? For the past few years now; parents, students and schools have had a clash over the issue surrounding the school attire. Researchers are divided over the impact that wearing school uniforms have on the students, if any, and how it does affect their learning. 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This study is being undertaken because the implementation of dress codes and school uniforms has never been more contentious in America today. Some schools see inconsistent results in terms of academic achievement and overall student behavior upon instituting dress codes or school uniforms (Graham, Kahan, 2013; Draa, 2005), while other districts see declines in student success by similar measures (Brunsma, Rockquemore, 1998). School administrators, studentsRead MoreMilitary Appearance and Uniform1045 Words   |  5 PagesMILITARY UNIFORM AND APPERANCE In my essay I will research on the Military Uniform and Appearance. I will also research on the AR 670-1.This will help me understand and value more the importance of the uniform that I ware and it will be helpful in future reference in my military career. 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RSDT (random student drug testing) made a rise in popularity after being legalized by the United States Supreme Court in 2006. This ruling made testing students who participate in extracurriculars or drive to school able to be tested for illegal drug abuse. This court decision is like many others in the aspect that some strongly agree and others heavily disagree. One sideRead MoreGovernment Campaign Essay734 Words   |  3 PagesSamiksha Paudel Government 2306 Prof. S. Sharifian 28 October 2017 The Campaign: 1 According to the VoteTexas.gov, the requirements for local offices like municipalities, school districts, other districts in Texas vary according to the political subdivision. Therefore, we should contact the political subdivision where you are interested in running for office for qualification requirements, filing periods and other relevant information (Texas Secretary of State, 2017). If I run office, ‘Texas Association

Truth in sentencing free essay sample

In the past 3 years it shows from studies done around the country that 67% of inmates have gotten released and 57%of inmates have gotten arrested again either for the same crime they committed or for a new crime. In the past 30 years it has shown that sentencing has become more of longer sentences for punishment then for rehabilitation to help. Due to that a lot of prisons and jails have become over crowded. And less and less inmates have received the attention that they need to stop them from committing crimes. Honestly who wouldn’t want 3 free meals a day and roof over their head and not have to pay for anything? A lot of people don’t have places to go or things to eat so committing a crime and getting caught gives them a place, so called home; prison. The prisons do have programs to help but they are not always enforced and it is up to the inmate to choose whether to go or not. We will write a custom essay sample on Truth in sentencing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Recidivism come in to it because inmates come back to prison for the same crime because they did not receive the punishment the deserved that will get them to stop the first time they were sent in. it should be shown from the first time going to prison for them to not commit another crime through programs and harsher sentencing. Will help to deter crime but for not how the system is working crime is just increasing. Studies say that crime will never come to an average and will never go away because someone somewhere is committing a crime either for them self’s or for a need. The system does need improvement and need new forms of way to help then to house people that have committed crimes, because how the system is it just housing them and giving them free care for crimes they have committed. So to this crime will actually never be cut down unless other forms of rehabilitation are taken to improve sentencing laws of committing crimes.

Gilded Age free essay sample

The era following the civil war, the gilded age, modernized the nation with new technological advances. Women’s social status improved with the up and coming government policies and intolerance of Native Americans became more prominent due to westward expansion. Segregation laws oppress African Americans and violate their rights as American citizens. Women gained suffrage in the gilded age which significantly improved their social status. Previously, women were viewed as inferior to men and incapable of having the same responsibilities. The cause of women’s suffrage was carried by middle class women and was launched in 1848 at Seneca Falls. Many women believed a major cause of poverty for immigration and working-class families was the excessive drinking by male factory workers. Women successfully advocated for total abstinence from alcohol. Many women had leisure time as a housewife, so they got more involved in politics and social issues. Middle class women did most of the shopping for their families so they became the prominent consumers. g. Hull House by Jane Adams) to help immigrants Nativism Unions Chinese Exclusion Act (1882) Question of leadership for blacks Booker T. Washington vs. W.E.B. DuBois The Great West and Farming Problems for Indians: Broken treaties, railroad, diseases, alcohol, killing of the buffalo (from 15 mil to less than 1,000 by 1885) Dawes Severalty Act (1887) – forced assimilation   Carlisle Indian School   Mining in the West – gold and silver attract settlers (Pikes Peak, Comstock Lode) The Long Drive – Texas cowboys driving cattle to â€Å"cow towns† to put cattle on railcars Homestead Act – 160 acres – promises and realities Dry farming – needed to confront the challenging climate Wheat flourished in the West   1890 census declares the frontier â€Å"closed† – significance? (Turner’s Thesis) Cash Crops – due to technological advancements, e.g. the combine Vulnerability – unprotected, competitive world markets vs. TARIFF protected manufactured goods 1870s lack of currency forced crop price down – hard on DEBTORS (farmers have mortgages) Droughts – starting in summer of 1887

Bach Essays (766 words) - German Lutherans, Johann Sebastian Bach

Bach Johann Sebastian Bach was one of the greatest composers in Western musical history. More than 1,000 of his compositions survive. Some examples are the Art of Fugue, Brandenburg Concerti, the Goldberg Variations for Harpsichord, the Mass in B-Minor, the motets, the Easter and Christmas oratorios, Toccata in F Major, French Suite No 5, Fugue in G Major, Fugue in G Minor ("The Great"), St. Matthew Passion, and Jesu Der Du Meine Seele. He came from a family of musicians. There were over 53 musicians in his family over a period of 300 years. Johann Sebastian Bach was born in Eisenach, Germany on March 21, 1685. His father, Johann Ambrosius Bach, was a talented violinist, and taught his son the basic skills for string playing; another relation, the organist at Eisenach's most important church, instructed the young boy on the organ. In 1695 his parents died and he was only 10 years old. He went to go stay with his older brother, Johann Christoph, who was a professional organist at Ohrdruf. Johann Christoph was a professional organist, and continued his younger brother's education on that instrument, as well as on the harpsichord. After several years in this arrangement, Johann Sebastian won a scholarship to study in Luneberg, Northern Germany, and so left his brother's tutelage. A master of several instruments while still in his teens, Johann Sebastian first found employment at the age of 18 as a "lackey and violinist" in a court orchestra in Weimar; soon after, he took the job of organist at a church in Arnstadt. Here, as in later posts, his perfectionist tendencies and high expectations of other musicians - for example, the church choir - rubbed his colleagues the wrong way, and he was embroiled in a number of hot disputes during his short tenure. In 1707, at the age of 22, Bach became fed up with the lousy musical standards of Arnstadt (and the working conditions) and moved on to another organist job, this time at the St. Blasius Church in Muhlhausen. The same year, he married his cousin Maria Barbara Bach. Again caught up in a running conflict between factions of his church, Bach fled to Weimar after one year in Muhlhausen. In Weimar, he assumed the post of organist and concertmaster in the ducal chapel. He remained in Weimar for nine years, and there he composed his first wave of major works, including organ showpieces and cantatas. By this stage in his life, Bach had developed a reputation as a brilliant, if somewhat inflexible, musical talent. His proficiency on the organ was unequaled in Europe - in fact, he toured regularly as a solo virtuoso - and his growing mastery of compositional forms, like the fugue and the canon, was already attracting interest from the musical establishment - which, in his day, was the Lutheran church. But, like many individuals of uncommon talent, he was never very good at playing the political game, and therefore suffered periodic setbacks in his career. He was passed over for a major position - which was Kapellmeister (Chorus Master) of Weimar - in 1716; partly in reaction to this snub, he left Weimar the following year to take a job as court conductor in Anhalt-Cothen. There, he slowed his output of church cantatas, and instead concentrated on instrumental music - the Cothen period produced, among other masterpieces, the Brandenburg Concerti. While at Cothen, Bach's wife, Maria Barbara, died. Bach remarried soon after - to Anna Magdalena - and forged ahead with his work. He also forged ahead in the child-rearing department, producing 13 children with his new wife - six of whom survived childhood - to add to the four children he had raised with Maria Barbara. Several of these children would become fine composers in their own right - particularly three sons: Wilhelm Friedmann, Carl Philipp Emanuel and Johann Christian. After conducting and composing for the court orchestra at Cothen for seven years, Bach was offered the highly prestigious post of cantor (music director) of St. Thomas' Church in Leipzig - after it had been turned down by two other composers. The job was a demanding one; he had to compose cantatas for the St. Thomas and St. Nicholas churches, conduct the choirs, oversee the musical activities of numerous municipal churches, and teach Latin in the St. Thomas choir school. Accordingly, he had to get along with the Leipzig church authorities, which proved rocky going. But he persisted, polishing the musical component of church services in Leipzig and continuing to write music of various kinds

Pter Kurten essays

Pter Kurten essays Peter Kurten was born the 26th of May 1883, in Cologne-Mulheim Germany. The eldest of 13 children, he was born into extreme poverty. Having to live in a small one-room apartment, he was witness to the violent outbursts of a drunken father. On his fathers side of the family there was a history of alcoholism and mental problems. Not only was Kurten subjected to the drunken violent assaults by his father, but was also witness to the forced rape of his mother on a continual basis. His father would later be arrested for attempting to molest his own 13-year-old daughter. Kurten would later state this was the beginning of his sexual teachings, which unfortunately would also involve violence. Having his father in prison, his mother, of respectable stock separated from her husband and shortly remarried. However, while the violent episodes that influenced Kurten should have ended, another individual surfaced to continue his perverse teachings. While the father was imprisoned the family took in a boarder, a dogcatcher, who would befriend the young Kurten. The dogcatcher, a severely demented individual, formed a tight bond with the 9-year-old and taught the boy to masturbate dogs and to torture them. Enjoying this immensely, Kurten turned to bestiality, which involved goats and sheep. He soon learned he enjoyed this much more when he would stab them repeatedly during intercourse. By the age 16 Kurten was involved in committing petty thefts and subsequently ran away from home. It was here that he would receive the first of 27 prison sentences, which would consume some 24 years of his life. After release from his first sentence he moved in with a prostitute who was twice his age. It is here that his teachings reached full circle and he moved sexually from animals to people. In 1913, Christine Klein, an 8-year-old girl, was to be the first known victim of Kurten. Frequenting a local inn, one nig...

Criminal law Essay Example | Topics and Well Written Essays - 750 words

Criminal law - Essay Example 9). As it seems, Carlan et al. essentially categorize two key elements that comprise the notion of felony: (1) crime and (2) punishment. First, felony is considered as a crime. And one of the three components of the term â€Å"crime† is that it is a â€Å"commission of an act prohibited by law† (Carlan et al., 2011, p. 8). In contrast to thought or imagining, a crime is an act in itself. (An intention to commit crime is arguably another element of crime.) A person commits a crime only if he or she does something that is contrary to law. Examples of crime under the felony classification are manslaughter, murder, and rape (Sanbar, 2007, p. 517). And second, felony constitutes a punishment. Besides death penalty, the salient feature of punishment under felony is the imprisonment of one year or more. Misdemeanor is another classification of crime. As opposed to felony, the concept of misdemeanor is broadly defined as a crime â€Å"lower than a felony and is generally punis hable by fine or imprisonment† (as cited in Siegel, 2008, p. 143). Meaning to say, misdemeanor is far from being a serious crime and, thus, its punishment is somewhat mild -- in particular, imprisonment as a punishment is usually less than a year. Further, misdemeanor has many scales of seriousness -- e.g., petty and gross misdemeanors. The main difference between the notions of misdemeanor and felony is the seriousness of the crime. Siegel (2008) provides an example by stating that hitting someone with a fist is categorically a misdemeanor while hitting a person with a club is considered as a felony (p. 146). Evidently, both cases (i.e., hitting) are crimes punishable by law. Nevertheless, they vary largely in the approach of committing the crime. The term â€Å"offense† such as petty offense is generally viewed as a subset of misdemeanor classification (Miller & Jentz, 2008, p. 182). Miller and Jentz (2008) define this legal concept as a minor violation; examples of p etty offences are jaywalking, violation of building code, among other offenses (p. 182). Obviously, offences are far from being a serious crime. What is interesting, though, about a petty offence is that it is considered as a crime. Indeed, the willful violation of following the standard building code is a crime. It must be noted that a national building code is a law per se. Carlan et al. (2011) argued that one of the elements of a crime is the â€Å"omission of an act required by law† (p. 8). Thus, the omission of incorporating the guidelines, which are stipulated in the building code, in the design structure is, by definition, a crime. Treason and espionage are both crimes directed against national security (Scheb, 2009, p. 320). Despite their similarity, nonetheless, the notions of treason and espionage are substantially distinct. On one hand, the term â€Å"treason† is categorized as a serious crime committed when one levies â€Å"war against them† or adher es to their enemies such as â€Å"giving them aid and comfort† (as cited in Scheb, 2009, p. 320). That is to say, a person commits treason when he or she helps the enemy of the country in which he or she lives or serves. Scheb observes that no person has been tried and convicted of treason since the World War II. In spite of the misconception of treason verdict, Julius and Ethel Rosenberg were convicted not of treason but of espionage. On the other hand, the term â€Å"

Self Reflection Essay Example | Topics and Well Written Essays - 1000 words

Self Reflection - Essay Example This paper aims to assess how I act and influence the group, with specific examples from my career or college life. In addition, I will provide a future vision of action that I would take in order to improve my behavior. To make my self-assessment more reasonable, I would like to describe some of my characteristics first. To start off, I am always motivated to learn more in order to gain new knowledge. Hence, I consider my job and my studies as an excellent source of knowledge. Time and energy are the two main factors that help me do things right. When I work, I try to work intelligently by focusing my energy on the task at hand to achieve my goals at the shortest time possible. I maintain the philosophy that real knowledge is not the new information but the information that will contribute in improving my behavior, and that real time is the time spent to achieve my goals. I am the type who prefers to spend more time in planning and analyzing a task than doing the actual work. For instance, when my boss gave me an assignment due after five days , I spent the first three days planning and analyzing the entire assignment while the time required to execute the plan was only one or two days. The secret behind this is my belief that there is always a better way of doing things. Having this belief and the drive to learn more led me to maintain a good standing in my job. Focusing in goals is one of the things I am proud in my career. Hence, I always schedule and note the achievement. In fact, I care more about it than the work itself! My boss was wondering how I can provide him with projects progress the moment he asks about it accurately. For that I’ve deserved to upgrade at first opportunity. Nevertheless, I still need to change some of my bad habits like stubbornness and being critical of others. Even if I am confident with my ideas and my

Reading response Assignment Example | Topics and Well Written Essays - 250 words - 10

Reading response - Assignment Example headedness† and â€Å"handedness† the author notes how contemporary scholars in psychology have come up with various categories of intelligence, which provide better insight into what aptitude constitutes. These intelligence types include logical, musical, linguistic, spatial, bodily, interpersonal, and intrapersonal. These intelligence classes are not distinctive and most often individuals possess several in tandem. The second article titled â€Å"The Narrative Construction of Reality† by Bruner (2-21) denotes how extensive the focus on the manner through which human beings achieve true knowledge has been since time immemorial. According to the author, the quest for understanding this has brought about immense development in the field of psychology attempting to explain people’s acquisition of knowledge. The article emphasizes that the traditional explanations for knowledge were unilinear, either rationalist focusing on the mind’s internal power or empiricist on the ability to learn from externalities. The principle argument supported by the article is that man’s knowledge capacity is a combination of several factors and is neither strictly unilinear not logical. For this reason, individuals must not only strive to be rational, but also embrace symbolic external factors to gain knowledge. The final article â€Å"Science and Linguistics† by Whorf (69-70), begins by providing description of what the author refers to as "natural logic". This is a concept suggesting that every person beyond infancy talks and has deeply embedded ideas regarding speech and its connection to thinking. The author’s principal assertion is that thought and language are autonomous and that thinking is the same for virtually everyone, with the only slight distinction being in language. All of the articles point towards the psychology of learning, knowledge, or overall intelligence. These scholarly works also show that human intelligence cannot be considered to be as a result of

Glaxosmithkline Business Strategy

Glaxosmithkline Business Strategy However, further in this study we will get to know the core elements of GSK, its key drivers of change, factors for it success, main business strategies and the extent at which it has been able to align these with its resources and capabilities. 2. KEY DRIVERS FOR CHANGE AND CRITICAL SUCCESS FACTORS 2.1 core elements Over the years the pharmaceutical industry has played an important role alongside other economy sectors  [1]  in contributing to the UK economy. As the economy gets older the more grounded the industry becomes, by acquiring strategies of merging and acquisition to expand and form the main companies/competitors of the industry like Pfizer, GSK, Sanofi-Aventis, Novartis, Roche etc. The pharmaceutical industry is the leading sector in the UK, investing about  £10 million daily on R D  [2]  (Euromonitor 2004),employing around 73,000 people and by being consistent in the top three(leading in 2007) ranking of trade surplus(ABPI 2007). Furthermore, laying more emphasis on one of the main companies in the sector (GSK) who own 9.0% of the sectors market share after the largest share holder of the sector (Pfizer 9.3%)(ABPI 2007). In getting to know its level and intensity of market competition, the Porters five forces will be used in for the analysis. This frame work was designed by Prof. Michael E. Porter of Harvard business school to determine the degree of competition within an industry (D. Campbell 2005). These five forces are bargaining power of suppliers, bargaining power of buyers, threat of new entrance, threat of substitute products and competitive rivalry. For the purpose of this report we will be looking solely at competitive rivalry but considering the fact that the other four forces determine its strength. This is where industries in the sector seek to maintain and gain more market share either by differentiation, innovation etc.(D. Campbell 2005).GSK acquired Stiefel for  £2.5 billion few months ago, Merck took over Schering Plough for a total of  £29.8 billion and, Pfizer s merger with Wyeth (guardian 2009), these activities shows that the giants of the sector are striving to maintain and if possible acquire more market share by acquiring smaller companies . 2.2 key drivers of change These are some external factors that affect GSK either positively or negatively and to an extent helped to her current position. This will be analysed with the used of PEST analysis frame work which are analysed below: Political concerning the regulation of medicines licensing, the government has had a good agreement with the industry (PICTF 2001) which will improve competitiveness within the European Union (EU). According to (PPRS 2009) the NHS must have access to medicines of reasonable price, quality brands in order to promote competition in the sector. The tax regulation has been a problem for the industry as it affects her UK based companies due to the proposal of increase in tax rate and taxing foreign profits (Buchanan, Barbara 2008) which has caused migration of companies like Shire pharmaceutical. Economic the hit of recession on the UK economy has resulted to increase in inflation rate which affected the pharmaceutical sector but not as much as other sectors (BBC 2009). With the fact that there is a shake in inflation rate, increase tax rate, wage drops. The average familys disposable income drop by more than  £150 a year (times online 2009) which has affected the spending power of the population. Socio -cultural- over the years there has been a change in peoples lifestyle whereby they go for fitness and health clubs at the expense of taking fitness and health medication. There has been an increase of 23% in membership between 2004 and 2008 and recently there has been 10% increase in the number of adult members despite the slowdown in the economic (Mintel 2009). However it has been discussed that there has been an increase in OTC drugs due to the fact that peoples now practice self medication because of minor illness (Bainbridge, Jane 2008) which has made the sector rise by 23% since 2003. The ageing population might be an opportunity for the sector since they are tends to have diseases like rheumatism and insomnia. Technological- over the years the use of technology has yielded nothing but positive effect on industry. The UK government supports GSK, Welcome Trust, and EEDA to develop a biotechnology science park in the UK in order to strengthen the industrys bioscience to compete against those in other countries (PBR 2009). Technology has helped to generate blockbuster drugs in the past and the membrane technology used in biopharmaceutical discovery, development and commercial production worth of $740 million in 2004 has increased to $1.23 billion in 2009 (BBC research 2004) which is as a result of its increase in research and technology. However havent analysed the external factors affecting the pharmaceutical sector, it is obvious that although some factors have affected the company negatively but she still maintained her market share and position in the economy because people keep spending on medication no matter the difficulties because wellbeing is essential. 2.3 Critical success factors This simply point at the products features that are valued by a group of customers and therefore, where the organisation must excel to outputerform competition (Johnson 2005) which can be said to identification of customers needs and things exceptionally done for this purpose which gives them competitive advantage. For a clearer knowledge, strategic groups in UK pharmaceutical will be briefly analysed. Strategic group- companies vary in different ways which make some operate similarly that differentiate some from others. In the UK pharmaceutical industry there are two main groups Generic and Proprietary group. The proprietary group adopts strategy of high price charges, patent drugs because of high RD spending and stress which makes the prone to high risk (high failure rate in drug development) and returns. The generic group focus on low price, low RD spending and imitate drugs made by companies in proprietary after expiry of patent. (Hill Jones 2007) .GSK spend  £300.000 on RD every hour and spends over $500million to develop a new drug that takes up to 12 years (Mintel, 2007), which obviously tells its membership of proprietary group. However havent identified GSKs strategic group in UK, its main rivals are the companies that belong to the same group and perform similar activities like Pfizer, Merck..who stand as threats to its profit because consumers see them as substitute for each other whereas patent can cause low substitute. Due to this it is hard for companies in generic group to break into this group because of high RD spending and skills. Gaining the idea of GSKS business model, the critical things it does for it survival and to meet the needs of its customers and attract more will be mentioned bellow. Advertisement and Marketing in 2001 GSK handed a  £53 million account to Mediacom to buy activities for its British customers (Marketing 2001) and support its media plan and also spent  £1million to support its sensodyne brand Television campaign(Chemist and Drug 2002). It also market 30 vaccines all over the world (Datamonitor 2009) Merger and Acquisition the formation of GSK in 1998 resulted to increase in sales the following year, huge number of staffs, increase RD capacity and have more products to meet customers needs (Smithklines four promising drugs in final stage of production and Glaxo Wellcomes blockbuster drug Zantac) (Lazo 2001) RD and Innovation it is important for pharmaceutical company to come up with faster ways of cure for diseases and always find a solution to new diseases. Due to this fact and business model GSK spend  £300,000 on RD every hour (cio100 2009) in order to keep up with the trend of continues discovery which leads to several innovations. According to (Datamonitor 2009) GSK has 40 major products and as RD continues, more innovations are to come. 3. KEY BUSINESS STRATEGY 3.1 mini introductions (past 5 years) Over the past five years GSK has engaged in adopting different strategies for the success of its business and meet customer needs (Emerald 2009) and the Porters generic strategy will be used to identify these strategies. 3.2 porters generic strategy Michael Porters gave his view of business strategy as the different ways that companies take to achieve competitive advantage in the industry (Drypen 2009) which he classified as Cost leadership, Differentiation and Focus. He explained cost leadership as a strategy of low cost business operation to have an edge over rivals in the industry and differentiation as a strategy of producing unique products valued by customers and might attract high price charges. He lastly describe focus as a strategy that targets a particular group or class of people whereby focusing for either reason of cost (cost focus) or differentiation (differentiation focus) which is usually low in volume. Taking note of the proprietary group and its characteristics, it is argued that GSK operate using the differentiation strategy which is be highlighted below. Non- stop RD strategy- GSK has always engaged in huge spending on RD as to develop its own drug and patent it as a member of proprietary and recently has led immediate rival Pfizer on a hidden RD partnership journey (Invivo 2009). Although their partnership was known to the public for sales of HIV drugs but here lies the secrete behind it. Sales marketing strategy- with the help of Vodaphone , GSK was able to market its Flixonase spray to cure hay fever to its customers through mobile text messages and its sales team (mobile marketing 2006) which makes it marketing standout from others. Outsourcing strategy- GSK and Galapagos Biotech formed an innovation alliance for the purpose of novel medicine osteoarthritis (A. Hoekema 2007) which GSK did with main intent of outsourcing for innovation because of expiry of patent. Expansion strategy- GSK formed a partnership with Dr. Reddys a generic drug maker in India and also bought 16% of Aspens stake, a generic drug maker in South Africa (mintel 2009). Its main objective was to have access to emerging market and generic drugs, sell many of it drugs (reduced rate) in Africa, Asia and Latin America. However it has been argued that GSK operates under differentiation strategy but we can see that as a result of patent expiry which led to direct completion with generic drugs, it changed strategies to do business with generic drug makers and use these avenue to penetrate emerging markets too boost it sales. 4. RESOURCES AND CAPABILITIES 4.1 introductions (past ten years) Over the past ten years GSK had developed some strategies as shown earlier in the report, we will be looking at its resources, capability and how it has been able to make these work together to actualise the strategies above to gain competitive advantage. These resources and capabilities can be threshold which is the necessary ones needed for it to function and compete in market while unique resources and core capabilities are those different, distinctive, to imitate ones that make companies gain competitive advantage over others in the industry (G. Johnson et.al 2005) 4.2 Companys resources and capabilities GSKs threshold, unique and core resources and capabilities will be reviewed below. Threshold resources Strong RD of new medicines- over half of GSks total sales come from blockbuster drugs which has made them rely on nine out of the drugs over the year (A. Townsend 2004). This has made them to make effort of developing more drugs as patent of the former expires. Skilled and talented staffs- as at 2008, GSK UK employed 99,003 staffs which includes scientists, pharmacist, IT  [3]  , sales (Datamonitor 2009) Large number of employee Gsk employs 99,003 people in 2008 (Datamonitor 2009) Employee motivation- GSK motivates their staffs with making salaries and bonuses competitive and reward for their performance. Supplier, buyers and stakeholders- GSK is a leading supplier of drugs and vaccine to NHS, fund academic research. Merging to gain more brand awareness- GSK is currently partnering with Pfizer to make a mega sell of HIV drugs. Capital for RD- it has been known that GSK spend over $500 million to develop a new medicine and takes 12 years or more (Mintel 2007) Unique resources Good reputation- GSK happens to fall amongst the first five of the worlds most admired pharmaceutical companies. (Mintel 2009) Threshold capabilities Ability to reduce cost- GSK has been slashing prices since 2001 after the merger and moving of some of his financial jobs to low cost countries like China and Poland. They have been able to cut cost by increasing money paid on its high selling drugs in order to reduce cost on it drugs faced with generic competition (Guardian 2005) Partnering Partnership with other biopharmaceutical companies to develop drugs to fight ailments e. g it partnership with Nabi for monoclonal antibodies to stop smoking (Silico research 2009) Core capabilities The great merger- the merger between Glaxo Wellcome and Smithkline Beecham which made it acquire block drugs, second largest consumer goods manufacturer in tooth paste and energy drinks (Lazo 2001) Dynamic capabilities The earlier stage of mergers where companies of the same view came together , which was known as the great merger that led to consolidation in pharmaceutical industry and formation of gsk. Later there was acquisition of smaller firms like the biopharma, science and biotechnology firms. Gsk acquired lot of these companies around this time. The last stage can be described with what is happening now in the industry where companies outsource, restructure and expand. Gsk has engaged in series of outsourcing and expanding activities. Like merging with Galapakos biopharmaceutical in order to outsource and avenue to enter emerging market (A. Hoekema 2007) 4.3 extent of alignment into business strategy SWOT ANALYSIS According to (G. Johnson et.al. 2005) swot help to give a forecast on how the key environmental issues and capabilities of a company will affect its strategic development. And (R. Lynch 2009 p:302) sees it as analysis of strengths and weaknesses present internally and opportunities and threats facing organization externally. STRENGHTS: Strong sales and marketing Robust sales forecast to lunch portfolio Strong brand name Demonstrated ability to control cost Highly innovative RD Advanced technology Profitability Expansion Strong rebranding image Financial ability WEAKNESSES: Restructuring required Failure of pipeline to deliver initial commercial expectation Over dependent on leading products Lack of block buster drug launches after the great merger OPPORTUNITY: Emerging new markets for pharmaceutical companies in developing countries Pipelines to deliver strong growth for next few years High growth oncology market Continued cost reduction Smaller biotech and biopharms THREAT: Increasing cost of RD Generic competition with high selling products Policy/regulation 5. CONCLUSION

The Manhattan Project :: Papers

The Manhattan Project The Manhattan Project was one of the most secretive projects in the history of the United States. It took place during World War II and its purpose was to create a bomb by splitting atoms apart. This project was a success and created one of the most devastating bombs ever used by mankind, the atomic bomb. The president at the time, Harry S. Truman, had to face the many factors that were involved in making the decision to drop the bomb. In this paper I will discuss those and the events leading up to The Manhattan Project. The factors in dropping the bomb can be put into three categories: military, moral and political. I will also go into the scientific means of developing such a weapon. Albert Einstein was living in Germany at the time Hitler came into power. Albert Einstein, Edward Teller, Leo Szilard and the rest of his colleagues wrote a letter in August 1939 to warn the United States that Germany was researching and developing nuclear weapons. They were afraid that once Germany finished building the bomb, they would use it on the United States. (Cayton, Perry, Winkler, 1995, pg. 786) When President Franklin Delano Roosevelt received the letter, he was both amazed and scared. He was amazed that science could make such a devastating weapon, a weapon that could destroy an entire city. President Roosevelt then quickly assembled the Manhattan Project so they could build the bomb before Germany. The Manhattan Project started in 1942 in Oak Ridge, Tennessee. The name "Manhattan Project" was secretly coded as a United States effort in an attempt to build an atom bomb during World War II. It was named after the Manhattan Engineer District of the US Army Corps of Engineers, because most of the research was done in New York City. In Oak Ridge there were tests for separating a rare Uranium-235 (U-235) an unstable isotope from Uranium-238 (U-238). General Leslie Groves was chosen by President Roosevelt to lead the project. Grove's major task was to build the huge industrial facilities needed to separate the small amounts of rare uranium-235, uranium-238 and plutonium needed for a bomb. He built the facilities on an isolated mesa at Los Alamos, New Mexico. The project employed nearly 129,000 people. But out of those couple of thousands of scientists, there were six scientists who contributed to the project the most: Neils Bohr, Joseph Carter, Glen Seaborg, Enrico Fermi, Richard Feynman, and Albert Einstein.

Guitar theory

However, some exercises are considered to be good for warming up. Warm up exercise 1 This is a nice warm-up exercise that takes you through a great set of stretches. As with any warm-up exercise, take it slow and work up to playing it in time. This exercise is inspired by recommendations by Eric Vandenberg on how to warm-up for them slow!! I play the first 8 bars as chords. I repeat the 8 first bars one fret down, and continue own until I can't stretch it no more.Hence, the tab is more like an outline. My rather small hands are limiting my stretching abilities, and that's why I focus on these exercises also. Bar 9 etc I play note by note. It is still a good stretching exercise, but I can't finger them as chords. Warm up exercise 2 This is a nice warm-up exercise that takes you through 4 notes per string chromatics to 2 notes per string in different fret skipping patterns and finally arpeggiated triplets. This is intended as a warm-up so take it at a relaxing pace with no metronome. L et it get the blood flow moving to your fingers.Try using different finger combinations (1 and 2, 2 and 3,3 and 4, 1 and 3, 2 and 4). The last part will give nice stretches for your fingers. The parts in bar IO- 15 will also give nice stretches if you use adjacent fingers (1 and 2, 2 and 3, 3 and 4). Warm up exercise 3 This exercise was specifically designed as a warm-up exercise. It is intended to stretch your fretting hand and work different finger separations. Take it slow as you should during the warm-up stage of your practice session. Warm up exercise 4 The key purpose of a warm-up exercise is in my opinion to stretch the fingers a little.It's important to do something simple (like walking / light Jogging) before the real work-out starts, and not do something difficult as the warm-up. This easy little stretching exercise should be easy to remember. It starts with a GmaJ7 chord. Then the first finger is lowered down to 1st fret, forming a 67 chord. This gives a good stretch betw een the 1st and 2nd finger. Then the second finger is moved down to the 2nd fret, forming a G7b5 chord. The stretch is now between the 2nd and 3rd finger. The next step is to lower the 3rd finger one fret, forming a Gm7b5 chord.Stretch is now between 3rd and 4th finger. Finally the 4th finger is lowered 1 fret, forming a F#maJ7 chord. Repeat this exercise by starting a fret higher (G#maJ7), or by reversing the progress from the F#maJ7 back to the GmaJ7 chord a few times. You may strum all the chord notes at once or play each note of the chord by alternate picking or by sweeping. Do to my rather small hands I normally start this exercise one octave higher than written in the tab and work my way down rather than working my way up as written in the tab.Warm up exercise 5 Another possible warm up exercise is the so-called spider. Try starting with both an p-stroke and down-stroke (as indicated in the tab). This is really a left hand finger-strength exercise that can be used in the end o f the warm up part of you exercise. Hammer-on all notes in this exercise. Returning by using pull-offs (pull-off with the first finger to an open string) would be a good additional exercise to this one. Warm up exercise 7 Synchronization Exercises In order to play technical difficult stuff, it is very important that both hands are synchronized.The synchronization exercises are intended to improve your synchronization between your left and right hands. The exercises are working on your picking, left hand finger coordination and on your timing. The technique is an important basis to be able to play your musical ideas out on the guitar. You should start your speed improvement by working with these exercises first. Use your metronome. Start slow and get it accurate. Then increase speed. J] Sync 1 A chromatic 16th note exercise. Four notes up four notes down per string. This is a chromatic 16th note exercise.

Effects of Taxes essays

Effects of Taxes essays Taxes are needed in order to securely administer and fund different governmental organizations, as well as construction and other universal infrastructure services. Many proponents of taxes suggest that taxation is way too extreme within the present day economic trends that exist within America. Taxes do fund many programs and construction of certain projects within America, but also effect certain aspects of America's economy. Taxes do present positive as well as negative characteristics within an economic system. Increased taxes do have a direct effect toward consumers, businesses, and the overall economy. Consumers are exposed to extreme effects of taxes, and may even be effected more than any other group within the economy. Increasing prices on their products due to the increased taxes makes up most of the potential profits for businesses. The consumers therefore lose out because of the increased prices, and must decide on another budgetary analysis. For example, a consumer who is introduced to new taxes may decide to stop purchasing a certain product. A consumer may choose to not purchase a good that my normally go along with another good. This good is a complimentary good and may not be bought because of increased taxes. For instance, if a consumer normally buys powdered cream with coffee grinds, increased taxes may require a consumer to only purchase one of the goods. The coffee would be the good that the consumer would purchase, and would not purchase the creamer. A similar phenomenon would occur for a consumer that participates in buying superior and inferior goods. F or instance, a consumer usually buys higher priced brands of cereals, and due to higher taxes; the consumer may be content in purchasing generic brands of cereals instead of the normal purchase of higher priced brands. This is labeled as substitute goods, and denotes how a change in taxes will cause a consumer to substitute another good, and in t...

Grapes Essays - Oenology, Wine, Food And Drink, Grape, Winemaking

Grapes Essays - Oenology, Wine, Food And Drink, Grape, Winemaking Grapes Nicolle Gajardo Agustn Lara Karla Rosales IV B What are grapes? The grape or grains of grape is the name that receives the fruit that grows forming clusters of the common vine or European vine. It belongs to the genus Vitis of the family Vitceas, which includes about 600 species of trees, usually climbing and producing fruits in berry, typical of warm and tropical countries. Within the genus Vitis are included about 20 species cultivated by its fruits and some by its leaves that are consumed like any vegetable. Where do you get grapes? To obtain the fruit of the vine you must go through different processes. The first thing to do is to choose the site of cultivation and the type of seeds that you want to use. After their cultivation they are watered constantly during their growth. Then the crop should be pruned by cutting the shoots to the appropriate height and will depend on the type of grape used. This work takes several months to complete. Later, a pest control must be done that consists of eliminating the weeds to get the nutrients that are in the soil to be absorbed by the crop. Next, we must provide the vine with the necessary nutrients for its proper growth and for that there are many types of manure, synthetic or natural. According to the type of fertilizer, the date of this work differs somewhat, thus achieving that the rains fall during the end of winter and the beginning of spring, take the nutrients to the roots of the crop for maturation. Spring arrives, begins The harvest is the last work that is done , consists of collecting the fruit that has produced the vine. Products you can get from grapes The best known products that use grapes are wine, vinegar and pisco. The wine is made by the pressing of the grape. Then fermentation takes place where the sugar containing the grape is transformed into alcohol. During the fermentation of red wines must be carried out what are referred to as overturns which is a process by which the liquid that is in the bottom of the deposits is raised so that it makes contact with the solid parts, that float in the high part of the Deposit. Then the wine must be clarified to be bottled. After the clarification and with a wine already stabilized, it is introduced into the bottles, where it will continue to evolve before going to market. Once the wine is finished, the wine is ready for consumption. Products you can get from grapes Pisco is a brandy made by distillation of genuine drinking wine. Its production consists of four major phases: the cultivation and harvesting of pisquer grapes, vinification for fishery purposes, the distillation of wine to obtain pisco and, finally, packaging in consumption units. Grape vinegar is the result of two successive fermentations carried out by the action of different groups of microorganisms. The first one (alcoholic fermentation) is carried out by yeasts that will carry out the transformation of the grape must into wine, through the fermentation of the simple sugars in alcohol and carbon dioxide. In the second fermentation (acetic fermentation), the alcohol generated is degraded by various types of acetic acid to acetic acid, which determines the acidity of the vinegar. Benefits of grapes for society Grapes have excellent antioxidant properties, so consuming them on a regular basis can help prevent the onset of degenerative diseases. Consuming the fruits of the vine, would help to reduce cholesterol in the blood. However, you should consume grapes in moderation because they contain fructose, which can be harmful to your health in excessive amounts.

Expanding Pure Elegance Cosmetic Incorporation to Japan Research Paper

Expanding Pure Elegance Cosmetic Incorporation to Japan - Research Paper Example All queries would be assisted with no additional costs. Looking forward to working with you again. Sincerely, LaShonda D. Baker LaShonda D. Baker Table of Contents Letter of Transmittal†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ i Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ iii Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 Purpose and Scope†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 Assumptions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 Method†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 Market Prerequisites†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 Economic Viability†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 Political Stability†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 Culture†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Legal Restrictions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 Market Expectations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 Market Acceptability†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 Competitors Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 4 Location†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 4 Workforce... Pure Elegance Cosmetics Incorporation is a stable company with the potential for expanding into the global market. The best destination for its expansion would be Tokyo, the capital of Japan. Tokyo is home to the majority of the 68 international businesses that are operative in the country. With more than a quarter of the country’s population working round the clock, Tokyo is a vibrant market for cosmetic products. It is a metropolitan city, and the company would garner a lot of exposure from this business venture. Japan is the second largest and strongest economy in the world, and the second largest cosmetics market in the world. It is home to the oldest and the fourth largest cosmetics company in the world. With a population of 127 million and an unemployment rate of 4%, it is a stable and thriving market for a foreign business. The government is stable and the regulations for foreign investment are lax and easy, favoring the company’s transition into the country. Pure Elegance Cosmetics Incorporation, being a financially strong and stable company, is ready to expand into the global market. The most suitable destination for its foreign stores would be the Japanese market. Japan is a thriving and stable economy, and its policies welcome foreign businesses. It is also a very affluent consumer society, which would be to the benefit of the company. It is recommended that the company adopts the following action plan for a successful expansion into the Japanese market.

E-Business Report on HMV.CO.UK Essay Example | Topics and Well Written Essays - 3000 words

E-Business Report on HMV.CO.UK - Essay Example "e-commerce is just, when all is said and done, another kind of business. As with businesses that have come before it, there are countless "right" answers, endless combinations of business models and infinite permutations of key themes and approaches. There will be no magic bullet. No matter how often consultants and academics pretend that business is more science than art, every practitioner knows that business is almost all art, just as the genius of nearly every corporate strategy lies in its implementation." (Rayport, 1999). Indeed, these are strong words that have to be taken seriously when it comes to doing business on the Web. The reason behind these truthful remarks lies in the fact that not long ago, shortly after the increasing popularity of the Internet as a new technology, the infamous "Dot-Com Bubble" made e-marketers think and act much more cautiously regarding the real potentialities of the new technology as a profit-making tool. Rayport states it as follows: "Business models themselves do not offer solutions; rather, how each business is run determines its success. So the success of e-commerce businesses will hinge largely on the art of management even as it is enabled by the science of technology. The scarce resource will be, as it is in practically all of business, the building block of free enterprise: entrepreneurial, and increasingly managerial, talent." (Rayport, 1999). The "Dot-Com Bubble" sprang out of Amazon's new concept of dintermediation that would eventually make successful any online enterprise by eliminating the middleman. (InternetNews.Com, 2001). The concept of reintermediation was not considered into the new marketing mix as InternetNews.Com states it clearly: "Disintermediation is not a myth, but it is just one half of a process that any significant change in technology brings about. The other half is reintermediation, the introduction and reshuffling of players in the supply chain. Access to suppliers and information resources has become easily available; expertise and service cannot be downloaded." (InternetNews.Com, 2001). In spite of the negative effects of the "Dot-Com Bubble", Teri Robinson (2002) finds some lasting benefits of the sudden crash in the e-market. In her article published in E-Commerce Times, Robinson interviewed AMR Research analyst Louis Columbus who emphasised that the concept of integration surfaced to centre stage as a result of the "Dot-Com Bubble". Columbus said that "enterprises found that to develop a comprehensive e-commerce strategy, their applications had to work together seamlessly." (Robinson, 2002). The concept of integration is fundamental for any e-business model in the widest meaning of the word. It means integration at all levels of business operations. On the other hand, Robinson finds other key indirect benefits that surfaced as a real issue as a result of the e-market crash known as the "Dot-Com Bubble": "Referring to the Internet as a once-in-a-generation

Compare, contrast and summarize the information from all 3 article Essay

Compare, contrast and summarize the information from all 3 article together) - Essay Example ve perception of the nursing profession and unsatisfactory working conditions particularly played a critical role in influencing the decisions for most nurses to leave the nursing field. From the study findings, Gok and Kicaman (2011) concluded that strategies aimed at addressing the high turnover rates in nursing needed to apply a multidimensional perspective in the improvement of working conditions in the nursing field. The article by Kalisch, Lee and Rochman (2010), investigates the role of staff and unit characteristics as well as teamwork in influencing job satisfaction among the nursing staff. The study involved 3675 nurses drawn from five hospitals and 80 patient care units who participated in a teamwork survey. The analysis of the survey results revealed a strong association between occupational satisfaction and the levels of teamwork in the working environment. Other factors such as job title, current position, and gender further influenced the levels of job satisfaction in the nursing field. The patient unit in which the nurses served also influenced their levels of job satisfaction. Kalisch, Lee and Rochman (2010) concluded that high levels of teamwork, adequate staffing and the care patient units contribute to enhanced job satisfaction hence the need to promote teamwork in the nursing field. The article written by Jenaro, Flores, Orgaz, and Cruz (2010) explores the association between work engagement, dedication, assimilation, vigor, and job satisfaction. The study entailed 412 nurses who participated in work engagement surveys, an ad hoc survey and response to general health questions. The study reveals that 65.5% met the criteria for anxiety, 10% for severe depression, and 49% the somatic symptoms criteria (Jenaro, Flores, Orgaz, & Cruz, 2010). About 33% of the participants expressed high dedication, about 20% had high vigor and approximately 36% expressed high absorption (Jenaro, Flores, Orgaz, & Cruz, 2010). The reported levels were

Graffiti and Form Essay Example for Free

Graffiti and Form Essay There are a lot of different perspectives on weather or not graffiti is a form of art or graffiti is just vandalism. In my essay I will explain to you why graffiti is a form of art, I will also show you how graffiti is just vandalism as well. First, Graffiti is a form of art because its a form of self-expression much like other kinds of arts. Artist use graffiti to show their talents. Although graffiti is used on public buildings and walls its a type of street art so the public can see. Graffiti is a way to show the public your thoughts, they wouldnt have to pay a penny to go see it. Many people say graffiti is vandalism because it symbolizes gangs, but thats not what real graffiti is. Secondly, Graffiti is art because its somebodys passion and thats why they enjoy doing. Graffiti artist should not be fined money if they are caught. Graffiti not only has different meanings inside of their paintings it also beautifies cities and such. Graffiti is art because it shows who you are and what we feel inside and by doing graffiti it helps people express theirselves. Finally, Graffiti is vandalism because it destroys buildings and they are destroying somebodys property. Not only does it look bad to others it also cost thousands of dollars just to remove it. Graffiti also spread gang-related violence with all the tagging of gang names. Another example why Graffiti is vandalism is because most graffiti are just tags and gang communication. In conclusion, different people have their own opinion on weather or not graffiti is a form of art or just vandalism. Graffiti is a form of art because its a form of self-expression, it shows the public your thoughts and how they feel. Graffiti is vandalism because graffiti is done illegally on buildings and most of it is tagging, it also spreads gang violence through their work.

Cohabitation, Marriage, and Divorce Essay -- Sociology

1.0 Introduction Cohabitation is and has been a norm in almost all societies in the world. It has been perceived as the stepping stone to marriage by the modern generation. In Whitman, (2003), cohabitation has grown so widely that there is one cohabiting couple out of 7 marriages in 2010 as compared to 1 out of 90 marriages in 1960. According to her, the attitude towards the whole of marriage institution has changed drastically over time. In the same article, currently in the US, of 3 single women, 1 chooses to live with their partners before marriage as compared to the 1950’s where only 1 out of 10 chooses so. Another statistics reveal that, the number of cohabitating partners have increased exponentially from 430,000 in 1960 to 5.4 million couples in 2005 (Fowler, R, 2008). From this shocking statistics, we ought to find out the advantages and disadvantages of cohabiting. Firstly, the meaning of cohabitation and marriage must be clearly defined before more research is done. From the Concise English Dictionary (9th Edition), cohabitation come from the word ‘cohabit’ which is defined as â€Å"live together, [especially] as husband and wife without being married to one another† while marriage is defined as â€Å"the legal union of a man and woman in order to live together and often to have children†. In today’s terms, long-term cohabitation is more known as an alternative to marriage. Couples now prefer cohabitation because of the ‘freedom’ and the ‘guarantee of compatibility’ that it allegedly offers. However, the issue about cohabitation that is questioned is the stability of the relationship. We know that cohabitation is recognized by any country in the world as a legal union of a man and woman. The question arises, ‘Will cohabitat... ...ation’, Family Matters, pp. 24-27, viewed 26th January 2012, Popenoe D., Whitehead B.D. (1999), ‘Should we live together? What young adults need to know about cohabitation before marriage.’ THE NATIONAL MARRIAGE PROJECT : The Next Generation Series, New Jersey, viewed 14 January, 2012, The Concise Oxford Dictionary of Current English, (1995), 9th ed, Oxford University Press Inc., New York. Whitehead, B.D. and Popenoe, D. (2000), ‘Sex without strings, relationships without rings’, The State of Our Unions, The Social Health of Marriage in America, The National Marriage Project, Rutgers, The State University of New Jersey, p. 13, New Jersey. Whitman, S. (2003), ‘Shacking up: The smart girl's guide to living in sin without getting burned’, Broadway, Washington.

Compare and contrast the characters Essay

Tess of the D’Urbervilles, Hardy’s iconic novel, centres around the eponymous tragic heroine, Tess. Yet the tragedies that befall her in the course of the novel would not have occurred without the two leading male characters whom Tess encounters. The first is Tess’s ‘cousin’, Alec D’Urberville, whom she first meets in Chapter Five when she comes â€Å"to claim kin†. Alec becomes infatuated with the sixteen-year-old Tess but after he is rebuffed several times, rapes her and leaves her pregnant with his child. The second of these characters is Angel Clare, a young man Tess is introduced to at Talbothays dairy farm where she works as a dairymaid at the age of twenty. Angel and Tess fall in love, but their romance is blighted by the shadow of Tess’s past. On first reading, Angel and Alec may seem to be very different, but further analysis may prove that these men are more similar than previously seen. Alexander D’Urberville is written to be the complete antithesis of Angel Clare. Alec is rich, powerful and lazy, everything that Angel despises about the â€Å"old families†. Even the names of the characters reflect their personalities. Alexander brings to mind great noblemen, such as Alexander the Great, but the fact that the diminutive, Alec, is almost always used, suggests that perhaps the man has not lived up to the name. His surname at least sounds impressive, and the fact that it contains some of the title of the book seems to bestow a degree of importance. However, as the reader finds out just before Alec is introduced, the D’Urberville family don’t actually have a claim to their name: it was an old ancestor who simply annexed the surname ‘D’Urberville’ in order to sound more genteel and more impressive. Thus, on meeting Alec D’Urberville for the first time, we see him straightaway as a fake, an imposter. Unlike with Alec, whose name precedes him and tells us about his nature before he even meets Tess, Angel Clare is introduced very early on in the book, in Chapter One, but as a nameless student. He joins in the country girls’ dance and partners everyone but Tess, who then stares reproachfully after him. During this encounter, we find out nothing about this young man except that he has not chosen a path like his brothers, yet when Angel is ‘officially’ introduced in Chapter Seventeen, the reader straightaway knows who he is before he even gives his name. ‘Angel’, an unusual choice of first name for a male, marks him out straightaway as a hero, a harbinger of good, the light to Alec’s dark. ‘Clare’, too, suggests light, brightness, clarity. However, does Hardy set up Angel as the perfect hero only to destroy this fai ade later on? Alec is preceded by his name as this brings an ominous shadow to his later dealings with Tess, but Angel is followed by his name. His nameless presence remains in both Tess’s and the reader’s mind until we see him again: he is marked out by his intelligence and his willingness to involve himself in country life, rather than his beautiful name. Hardy describes Alec’s appearance very vividly. His â€Å"red and smooth† lips bring the first hints of sexuality and eroticism to Tess’s life, while his â€Å"well-groomed black moustache with curled points† implies he pays a lot of attention to aesthetics and appearances, which is confirmed when he continually refers to Tess as â€Å"my Beauty† and gives her beauty as the reason for his passion for her, rather than her innate qualities. Hardy uses plosives when describing Alec for the first time (â€Å"lips†, â€Å"badly†, â€Å"points†) to emphasise â€Å"the singular force† and violent, aggressive nature of the character. The contrast Hardy makes between Alec’s full moustache and his relatively young age suggests that Alec is using his moustache as a smokescreen to disguise his lack of maturity and experience: his self-assured, superior manner helps him assert power over Tess, but he has had little experience in the area of love and affection and therefore is unsuccessful at winning Tess. He is worldly and superior in many aspects, but emotionally he is still immature. Hardy also makes reference to the â€Å"touches of barbarism† in Alec’s face. Throughout Phase the First, we see how Alec falls from his aristocratic status in his efforts to make Tess love him: he curses, swears, forces himself upon her, cries and begs, simply to try and make her feel for him. The barbaric aspects of his countenance also reflect the contrast between his higher social position and his base morals, showing an even greater difference between Angel’s idealised morality despite his lower class, and between Alec’s self-degradation and lack of self-control in spite of his higher status. An interesting point is that Hardy’s vivid description of Alec paints him very similarly to the Devil. At that time, as Hardy himself makes reference to in Chapter Fourteen, Christian children were taught â€Å"quaint and curious† ideas about religion, leading to common visual stereotypes such as that of Satan with his horns and moustache. Even the colours used, such as red and black, are reminiscent of the Devil, drawing a not-too-subtle contrast between this and Angel. Unlike Alec, who has been described so vividly that almost every reader pictures him in the same way, Angel is described in a vaguer manner. While some of Alec’s outward characteristics are linked to his behaviour, Hardy only really mentions them in passing, as the pace of the story is fairly quick here, as if Hardy is eager to get to Tess’s first interchange with Alec. At Chapter Eighteen, however, the pace has slowed considerably to make room for the new main character, and so most of this chapter is given over to describing Angel and his history. Angel’s description is linked more to his personality and behaviour, and this vagueness of description also emphasises how Angel is â€Å"nebulous, preoccupied, vague†¦ had no very definite aim or concern about his material future†. In contrast to the plosives used when describing Alec, a lot of sibilance is used in the paragraph describing Angel (â€Å"past†¦ distinct†¦ as†¦ appreciative voice†¦ fixed, abstracted eyes†¦ somewhat too small† and so on) which not only adds to the vague haziness surrounded his future prospects, or emphasises our and Tess’s knowledge of him as a memory only, but hints at a gentle, placid, soft nature in keeping with his namesake. However, there are signs that perhaps Angel’s nature is not as consistent as it seems: the juxtaposition of â€Å"fixed† and â€Å"abstracted† as well as the description of his mouth as both â€Å"delicate† and â€Å"firm† suggest contradiction, if not hypocrisy, in his nature. The masculinity of both characters comes under question: while Alec’s apparent masculinity is undermined by his constant attention to aesthetics and his aversion to any form of manual work, Angel’s is enhanced by his apparent firmness, a trait valued in Victorian husbands and fathers at the time. The attitude to country folk and manual work is something that divides the two men significantly. Alec, as a gentleman, has never done a day’s work in his life. He has excessive free time to spend watching Tess attempting to whistle and looking after the birds. In fact, our first image of Alec is of him standing lazily at the gate smoking his cigar, while our first real image of Angel is when he is milking a cow. Additionally, Alec looks down on Tess’s social class. Although he sends the Durbeyfield family gifts, his motives are purely romantic, and he sees himself as a noble beneficiary, helping those lower than himself. His attitudes towards the country folk are shown perfectly when, in Chapter Ten, he addresses the group of country workers as â€Å"work-folk†, showing he considers them useful only for manual labour and of lower intelligence than himself. He defines them by what they do, rather than what they are. Angel, on the other hand, steps down from his initial family pathway due to his beliefs, and does not consider himself above the workers at Talbothays who are of a lower social standing than him. Hardy deliberately describes how Angel’s mindset and attitude change over time: at first, it is natural that Clare sees the new society in which he lives as â€Å"strange†, â€Å"undignified†, â€Å"retrogressive and unmeaning†, yet as he becomes part of the household, a change takes place. Suddenly he realises that each member of the dairy is just as uniquely human as he is, with their own memories and dreams, and this is what Alec fails to realise. The latter never treats Tess as anything close to his own intelligence, treating her like a child, while Angel learns to treat every man or woman as an equal, not an inferior. This is reflected in his change in sentiment towards where he lives: not only does he begin to â€Å"like the outdoor life for its own sake†, but he forms an attachment to the dairy and the people living and working there. Alec, however, scorns Tess when she becomes emotional at seeing the village where she was born, remarking unsympathetically that â€Å"we must all be born somewhere†. In keeping with Hardy’s Romantic leanings, Angel is portrayed as more feeling and more appreciative of his surroundings, which is exacerbated when he falls in love with Tess and starts to see her as a â€Å"daughter of Nature† rather than separate from his surroundings. In a story where something as simple as a name changes Tess’s life forever, it is fitting that both men’s attitudes and feelings towards Tess are shown perfectly through the names they use for her. As aforementioned, Alec focuses only on Tess’s appearance, continually calling her â€Å"my Beauty† or â€Å"my pretty†. When he uses her name, it is in the diminutive (â€Å"Tessy†), belittling her even more than he normally does. However when his mood towards her changes, as it so often does, his names for her change to â€Å"mere chit†, â€Å"Miss Independence† and â€Å"young witch†, simultaneously scorning and patronising her ‘disobedience’. Angel, on the other hand, calls Tess â€Å"Artemis, Demeter, and other fanciful names half-teasingly†. These names, stemming from classical mythology, show Angel to be more educated, imaginative and creative than Alec, and represent Tess as a beautiful embodiment of pure womankind, not just a pretty maid to be wooed. These names show how high a pedestal Angel has placed Tess upon, and how he associates her completely and fully with the natural world, as both these goddesses represent aspects of nature or hunting. It is important to note, though, that Tess implores him to use her real name, signifying that at this point, Angel does not know Tess for who she really is (or her full history) and therefore uses these names because of the idealised way in which he sees her. An interesting point is that both characters are required to ‘save’ Tess at some point, and that both characters take advantage of Tess’s vulnerability to fulfil their own romantic motives. At first, Alec appears to be Tess’s knight in shining armour, come to rescue her from the angry Car Darch, but he rides off into The Chase, unbeknownst to Tess, and uses the opportunity to rape her. Angel, on the other hand, carries all three of Tess’s friends and then Tess herself across the river, ostensibly to help them to get to church. Hardy emphasises the beauty and romance of this scene in contrast to the sinister tone of the scene in The Chase, reinforced by the fact that the events in the woods take place at the dead of night while the scene at the river is in broad daylight. Alec purposefully rides off in the wrong direction while Tess believes he is taking her home, and Angel actually tells Tess that he has â€Å"undergone three quarters of this labour entirely †¦ for the fourth quarter†. Both men use Tess’s predicament to be alone with her, but the key difference is that Alec goes ahead and forces himself upon the fragile and terrified Tess, while Angel remembers that â€Å"he was somewhat unfairly taking advantage of an accidental position; and he went no further with it. † Angel treats Tess with reverence and respect, while Alec believes he has a right to Tess’s maidenhood. Throughout the first part of the book, it is clear to see that Hardy makes very obvious differentiations between Alec and Angel. Both represent strong influences on Tess, even after they leave her life, but Alec corrupts and ruins her while Angel later on even takes the place of a deity in her eyes. However, both men are only human, and throughout the rest of the novel, Hardy goes on to show that despite their differences, both characters have an equally destructive impact on Tess’s life. Both offer to protect and love her, but in the end, both abandon her, believing themselves superior in intellect and character. It could be argued, therefore, that Hardy’s overall aim is not to show how dissimilar Angel and Alec are, but to show how neither of them truly cares for Tess when she needs them to, leading to her downfall.

Luxury Brands in India Essay

A luxury brand is a brand for which most of products offered are luxury goods. Luxury goods in general refer to products or services which are not fundamental and can be described as affluence. The three words which compliment luxury brands are high price, high quality and prestige. These brands create and set the seasonal trends and are also capable to pulling all of their consumers with them wherever they go. India being the second-fastest growing economy is believed to be one of the most sought after market by the luxury brands. Designers around the world have been taking inspiration from India’s rich fashion history with bright Bollywood colours, exotic saris, elegant embroidery and stunning jewellery. The growing number of Indians in the billionaire’s club coupled with a evident rise of the urban elite class has seen many international luxury giants queue up to woo the Indian customer who has a peculiar culture of â€Å"status†. A big brand like Chanel launched its 2012 Paris-Bombay Collection. in December of 2011 and Hermes put out a limited-edition line of saris, which instantly drew the world’s attention to the glamour and glitz of India. Luxury brands have thoroughly considered the significance of understanding India’s spending power and rituals as there are definite times when luxury spending isn’t welcome, but other times like weddings and festivals which are prime times for offering high-end, luxury items. As per Millward Brown Optimor consulting company the top 10 luxury brands are: 1. Louis Vuitton- $25. 9 billion, 2. Hermes- $19. 1 billion 3. Rolex- $7. 2 billion 4. Chanel- $6. 7 billion 5. Gucci- $6. 4 billion 6. Prada- $5. 7 billion 7. Cartier- $4. 8 billion. 8. Hennessy- $4. 6 billion. 9. Moet & Chandon- $4. 2 billion. 10. Burberry- $4. 09 billion. Features of Luxury market in India: ? India is the second fastest growing region in Asia Pacific for Luxury Products. ? The Indian market is expected to grow at the rate 25% over next 5 years. ? At $4. 8 billion, the luxury retail market has place for everyone. ? Apparel, jewelry & personal care are the biggest sells in the luxury market. ? Indian Luxury Market is worth $4. 9 Billion, it forms only 2% of global share thus there is a huge scope for expansion. ? There are 103,000 millionaires in India, 16,000 are added each year. ? Luxury and prestige brands such as Rolex, Louis Vuitton and Cartier represent the highest form of craftsmanship and command a staunch consumer loyalty that is not affected by trends. Now that India has emerged as a hot market for Luxury Brands it is important for these brands to market themselves well to the Indian consumer. Most of the Luxury Brands attract a new consumer by indicating high brand worth. With introduction of several Luxury brands in India, Luxury Brand marketing has emerged as a significant ancillary service. Luxury marketing strategies are developed in a unique way which ensures success; some of the strategies are listed below: ? Brand needs to be â€Å"expansive†- it needs to be full of modernization opportunities for the marketer for satisfying the divergent needs of the luxury consumer ? Brand must always tell a majestic story heritage & performance or other aspects that goes on to build the aura of a brand over time. The story always accentuates the identity of the brand. ? Brand needs to be relevant to the needs of consumers-Depending upon the mindset of the luxury class, it is imperative for a brand to satisfy those needs, whether they be catering to recognition or functional use etc. ? Brand must always align itself with consumers’ values-A brand that does not concur with the basic values of a consumer’s society has a small chance of succeeding because luxury items are forms of expression or identification for a luxury consumer. ? Brand needs to perform-Irrespective of which category the brand belongs to, a performance assurance is a must. For all the above mentioned strategies to work there is a strong need for specialized marketing & PR function. These two services have become backbone of the Luxury Brands in India. Through my research I shall try to find out the role played by these agencies and also the activities under taken by various Luxury brands to establish themselves in India. A RESEARCH ON Fashion shows [pic] Assignment on research problem INTRODUCTION Research can be defined as a formalized curiosity. It is â€Å"The systematic investigation into and study of materials, sources, etc., in order to establish facts and reach new conclusions† Oxford English dictionary. In other words it can also be defined as â€Å"A process of finding out information and investigating the unknown to solve a problem† according to Maylor and Blackmon (2005). The topic of my research problem is FASHION SHOWS. My research shall revolve around answering questions like: 1. What brings about the success of these shows? 2. How it affects the fashion trends in a society? 3. How it affects the sales of a country? A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during a Fashion Week. Fashion shows are fun and creative way of highlighting some of the ethical issues surrounding the fashion industry. There is a lot to be considered so it is well worth planning ahead. This is where the latest fashion trends are introduced to the people at large. In a typical fashion show models walk down the ramp dressed in the clothing created by the designer. Fashions shows enjoy a good amount of media coverage which is essential for spreading trends across the globe. History In the 1800s â€Å"fashion parades† periodically took place in Paris couture salons. American retailers imported the concept of the fashion show in the early 1900s. The first American fashion show likely took place in 1903 in the New York City store Ehrlich Brothers. By 1910, large department stores such as Wanamaker’s in New York City and Philadelphia were also staging fashion shows. These events showed couture gowns from Paris or the store’s copies of them; they aimed to demonstrate the owners’ good taste and capture the attention of female shoppers. Magazines like Vogue and Harper’s bazaar, whose editors were obsessed with French fashion began to feature more work by American designers. American designs became the new modern trends and made their place in the industry. Many designers began to hold their own shows in private functions but some shows turned out to be mishaps. Some locations were hazardous like that of Michael Kors show where a part of the ceiling began falling on the models. Mishaps like these made the designers to send the collection to Bryant Park and Fashion Week as we know it today was born. Advantages:- †¢ Fashion shows gave many aspiring designers a platform to show their collection. †¢ It gave opportunity to see the best garments and meet the best international designers. †¢ It helps in introducing new trends and make people aware of them. †¢ It amalgamates different trends and presents an overview of seasonal trend. What brings out the success of these shows? †¢ Careful selection of the theme of fashion show. It should be in sync with the collection that the designer shows. Theme along with collection leaves an important impact on its audience. †¢ Venue that can accommodate many people and one which can efficiently handle a fashion show. It should have good lighting system, backstage area, adequate parking and also easy to find. †¢ Proper display of Collection. It should be appealing and attractive. †¢ Models that effectively and beautifully carry the designs. †¢ Proper advertisement by creating a media buzz. . World’s most talked about & influential Fashion Shows: †¢ Berlin Fashion Week – Berlin, Germany †¢ Haute Couture- Paris, France †¢ Sao Paulo Fashion Week- Sao Paulo, Brazil †¢ Copenhagen Fashion Week- Copenhagen, Denmark †¢ New York Fashion Week- New York, US †¢ London Fashion Week A/W- London, UK †¢ Tokyo Fashion Week A/W- Tokyo, Japan †¢ Milan Fashion Week S/S- Milan, Italy †¢ Paris Fashion Week S/S- Paris, France.

Free Essays on Essay On Essays

With these simple steps, anybody can write an â€Å"A† quality essay. All it takes is a well-written introduction, body and conclusion. These steps are a lot easier than most people make them out to be. The first, and most important, step to writing an â€Å"A† essay is the introduction. The purpose of the introduction is to get the reader’s attention. The introduction should also let the reader know the contents of your essay. To get the reader’s attention use a lead-in. a lead-in is a sentence or phrase that captures the interest of the reader. One way to do this is to appeal to the emotions or feelings of the reader. A lead-in can be in the form of a question, a shocking statement, a headline, or a statistic; as long as it gets the attention of the reader. A thesis statement should also be included in the introduction. The thesis should inform the reader as to the contents of the essay and how the essay is organized. The reader should be able to read the thesis statement and find a specific topic in the essay without having to read the entire essay. This can be done by organizing the body paragraphs in the same order as the items in the thesis statement. Step two, in writing an â€Å"A† essay, is writing effective body paragraphs. In order for them to be effective, they must support the thesis sentence. The worst thing to do is to go off on subjects that have nothing to do with the essay. To avoid getting off the subject, try not to use stories as examples or to prove a point. Every body paragraph should have a topic sentence. The other sentences in the paragraph should support the topic sentence. The paragraph, as a whole, should support the thesis sentence. The third and final step to writing an â€Å"A† essay is the conclusion. The conclusion should summarize the entire paper in a few sentences. To do this, cover the main points in the essay. One way of doing this is to reword the thesis statement. The conclusion should also... Free Essays on Essay On Essays Free Essays on Essay On Essays With these simple steps, anybody can write an â€Å"A† quality essay. All it takes is a well-written introduction, body and conclusion. These steps are a lot easier than most people make them out to be. The first, and most important, step to writing an â€Å"A† essay is the introduction. The purpose of the introduction is to get the reader’s attention. The introduction should also let the reader know the contents of your essay. To get the reader’s attention use a lead-in. a lead-in is a sentence or phrase that captures the interest of the reader. One way to do this is to appeal to the emotions or feelings of the reader. A lead-in can be in the form of a question, a shocking statement, a headline, or a statistic; as long as it gets the attention of the reader. A thesis statement should also be included in the introduction. The thesis should inform the reader as to the contents of the essay and how the essay is organized. The reader should be able to read the thesis statement and find a specific topic in the essay without having to read the entire essay. This can be done by organizing the body paragraphs in the same order as the items in the thesis statement. Step two, in writing an â€Å"A† essay, is writing effective body paragraphs. In order for them to be effective, they must support the thesis sentence. The worst thing to do is to go off on subjects that have nothing to do with the essay. To avoid getting off the subject, try not to use stories as examples or to prove a point. Every body paragraph should have a topic sentence. The other sentences in the paragraph should support the topic sentence. The paragraph, as a whole, should support the thesis sentence. The third and final step to writing an â€Å"A† essay is the conclusion. The conclusion should summarize the entire paper in a few sentences. To do this, cover the main points in the essay. One way of doing this is to reword the thesis statement. The conclusion should also...

How to Identify a Target Audience for Your Book in 3 Steps

How to Identify a Target Audience for Your Book in 3 Steps How to Identify a Target Audience for Your Book in 3 Steps Don’t you feel like your book could be a massive hit, if only the right people knew about it? If there were only some way of finding your target audience, you'd be able to reach out and get your novel into their hands or e-readers.This post will lay out a method on how to identify a target audience. You will find the ‘right people’ for your book, learn to see things from their perspective, and discover the most effective channels for reaching them.If you're a self-published author, you probably don't have the resources to market to everyone. The only sensible approach is to appeal to people who are actively seeking books just like yours.   If those people love your book, word of mouth will quickly spread, and you will start to build a loyal following that eagerly awaits your next publication.  So let’s get to it! How to identify a target audience: see things from your readers' perspective Step 1 - How to identify a target audienceHow do you go about figuring out who your book is meant for? While you may have a vague idea, it’s best to be as specific as you can.That’s because when you have an exact description of one ideal reader (this includes key demographics like age, sex, hobbies, interests, location, marital status, etc.), it becomes a lot easier to find similar people and expand your target audience.To understand this better, let’s borrow a concept from the business world: the idea of a ‘proto-persona.' This is basically an imaginary person who shares many traits with your most likely customer. How is this useful for authors? Let’s find out.Creating a proto-persona for your book Facebook Advertising for Authors, by Mark Dawson: Part 2 Read post Step 3 - Hone in on your real audienceYou can only go so far with assumptions of who your readers are, what they like, where they hang out and how they behave. Once you have these assumptions, you need to test them. How exactly do you go about doing that?Testing assumptions with Facebook AdvertisingTo be a successful author you have to start thinking like an entrepreneur. How do you find out whether your book will appeal more to fans of Lee Child or James Patterson? Create two Facebook ads with the same image and a similar copy ("fans of X will love this!") and target them at these two respective target audiences. For example, if fans of Lee Child respond better to your ad (higher click-through rate), then you have your answer.You can run a similar test on your image, or on the tone and length of the text you’re using. A/B test your Facebook ads to see which performs better If you have tons of questions swimming in your head at this point, that’s understandable! Check out this insightful interview with author Mark Dawson on the Reedsy blog,  for  a fun and easy introduction to Facebook advertising for authors.What’s your niche?Use forums like Goodreads to reach people who fit the description of your proto-persona, and expand your network to start conversations and get valuable feedback from real readers. Promotional activities are mutually beneficial if you reach the right communities. In exchange for a free copy, you can ask your newly found readers to review your book.The next steps†¦Most authors and book marketers recommend choosing one or two platforms and focusing your marketing efforts on them. This is a very good idea if you’re just starting out and don’t have the bandwidth to execute a massive marketing plan.You have to hold the attention of your fans by consistently provide them with value, whether that's by releasing free short stories, or engaging them on social media.  The importance of thinking from your reader’s perspective cannot be stressed enough, only because most authors ignore it completely.A loyal following will give you real-time feedback and insights into what your fans enjoy. You’ll be surprised at the amount of traction your book gets just through word of mouth.So don’t waste any more time on directionless marketing, find out where your audience is hanging out right now!Do you have any unique methods of how to identify a target audience? How important is it to have a clear strategy for finding your audience? Leave your thoughts, comments and questions below.