Final Monster Energy Bars

Have you ever thought of eating energy drinks like Red Bull, Monster, AMP, NOSE and Rocks instead of drinking. We are not talking about any food item which will take you hours to cook food. It is not a product which comes in a large box or you have to heat it. Instead, we are launching a product which will save your time in cooking when you will eat it will provide you instant energy, nutrients and vitamins with four delicious and tempting flavors. The wait is over!! It's a launch of a product which is known as â€Å"Monster Energy Bars†, the name says it all.It is a bar which provides energy and revalidated as suggested by our tagging â€Å"To Recharge the World† Monster Beverage corporation, always believed in innovating new product with different flavors and proved themselves by satisfying customer taste buds. Monster is leading in the market for energy drinks in terms of flavors. The target group for â€Å"Monster Energy Bar† is 19 to 33 years; mainly individ uals who live an active sports life, corporate professionals, students, active youth. The product ingredients include various health factors related to our daily life.Packed with all natural ingredients such as fruit extracts, rotten, cocoa and caffeine, Monster Energy Bar is a great source of energy on the go. In the present scenario most people leaving a busy life often is avoiding healthy food and the necessary protein and calories intake which can cause health issues. Offering most of the great flavors and ingredients featured in energy drinks, Monster Energy Bar is likely to appeal all existing Monster Energy drink fans and new consumers. Mission Statement: We truly believe that time is the most valuable asset.Our main goal is to give our customers the most natural, nutritious and great tasting energy in the fastest way possible. We appreciate each and single one Of our customers and we know that our success and growth comes from not only meeting their needs, but exceeding expe ctations of our loyal consumers. We, as a team work really hard, to insure that we keep surprising and inspiring our customers with great new flavors. It makes us happy if our product helped someone to have a more productive day, reach the finish line, or simply go that extra mile.Macro – environmental analysis The macro environmental analysis is essential for the company. This analysis will help us to know whether the outside forces are beneficial for the many or not. The below are the forces which will help to determine the analysis for the product: Demographic forces will help to analyses the gender, age, income, and location. Monster Beverage Corporation already has its own target market, since â€Å"Monster Energy Bars† is a new product in terms of category and the aim is to provide energy on the go.The target market will be male and female between the age group of 19 to 33 years. The â€Å"Monster Energy Bars† are priced in such a way that youth such as st udents as well as professional (corporate people) can afford it. Strategically, location is targeted where here is lot of sport's activity, young students and commercial place are located. Economic: Sports nutrition is non-essential considered by customers, so the affordability plays an important role to market. The other factor which can affect is inflation.During inflation the spending habits of the people will change. Also, sports nutrition and particularly energy drinks and energy bars are recovering after the economy recession and appear to still growing. (Canadian Community Health Survey, 2005) Natural Forces: The natural forces which affect the products are natural calamities like earthquakes, floods, cyclone, etc. The other product ingredients related natural forces for energy bars contain Caffeine and Turin as their major ingredients which in high intake be considered not good for health.This is creating a shift to natural resources such as grains, natural caffeine or fruit based for health reasons. Technological: New trends are emerging in the sports nutrition business which is focusing on the delivery of new experiences through the development of new technology to improve the manufacturing process. Political/Governmental Regulations: The political and government regulations may affect the product. Food and drug administration may regulate the product because â€Å"Monster Energy Bars† contain caffeine content and other energy enhancements.The other impact which can affect the product is change in the government, new rules for the specific industry / category and changes in taxes. Cultural Forces: It is well known fact that Canada is multi-cultural- It has a diverse cultural where people are coming across the world. Although people are from different culture the main priority is healthy and convenient lifestyle, and sports nutrition products (I. E. Energy bars which provide energy) are the option to satisfy this need. The sports nutrition is s egmented in main categories: body builders, Pro / Amateur athletes, recreational users and lifestyle users. Canadian Community Health Survey, 2005) Marketing Segmentation: We will segment the market on the basis of Geographies, Chirography's, Demographics and Behavioral. Geographic Segmentation: This segmentation will consist of our target market location. As monster energy bar is the source of energy which is targeted for youth, sport's athletics and corporate people. The potential in the sports nutrition market is around IIS $4. 6 Billion (Euro monitor International 2010). Also is important that the maturity in energy drinks market drives the opportunity to expand the market towards the energy bars, in order attract new customers.The proportion of residents by province shows that British Columbia has the highest rate with 64% of people physically active followed by Yukon with 66% and Ontario the third with 54% (Canadian Community Health Survey, n. D. ). Chirography's Segmentation: The chirography's segmentation is based on various aspects like social class, lifestyle and personality characteristics. This segmentation will help us to identify the people from different lifestyle, their aloes and beliefs. Behavioral Segmentation: This segmentation will help Monster to segment their customers on the basis of usage of the product.The consumption of the bars will help us to segment the product to the target customers. Mostly customers are going to use for snack purpose, instant energy or during hectic work schedules. Demographic Segmentation: The demographic segmentation will help to segment the market on the basis of different perspective from customers. Monster Energy Bars will also be percept in another way because it is not just a natural bar. It is an energy bar which is healthy and active, targeting age group from 1 9 to 33 years.Also, the way We use to segment the marketing is considering the physical activity in the population by Age, Income, Gender, and p hysical activity preference in Canada. The household income play an important role a report shows that 32% of people with the highest income are physically active followed by 29% of high middle and 26% with middle household Income (Canadian Community Health Survey) Genders: Both Female & Male (with higher focus on males) Age: 19 to 33 province main focus and launch: British Columbia and Ontario MarketSegments: Young working professionals, college students and sport oriented, athletic people Income level: Middle to high Income Market Segmentation and Target Market The target market are based on the statistics that shows that the age range is important to consider because young men and women from 12 to 18 are physically active, we cannot target people under 18 due to ingredients in the energy bars and also the price is also a factor for the segment. The target market for our segment is 19 to 33 years which align very well with our product.To launch the product we will focus on Vancouv er, BC where sports s jogging, biking and swimming are the most common for the people and finally the income household targets from Middle to High in zones as: Anymore, Bellary, Greater Vancouver, Lions Bay, North Vancouver, West Vancouver (Census Data, Statistics Canada, National Housing survey, 2001). Multi-segments Our product is multi segment because Monster E Bar can benefit any type of consumer by providing instant energy. 1st Segment: Young males and females involved in various sports and recreational activities. ND Segment: Youth, college students and young working professionals. Is your product designed for consumers or business or both†¦. Why? The product is designed for consumers. Today consumers are very busy in their day to day life. Consumers are going out for long hours they can grab this bar and have it anywhere. It's for the people who needs source of energy, workout and for the students have very hectic schedule, many occasions they are rushing for meetings an d usually skip their meals. This bar is being very useful for them; it will keep them active and provides the ARQ aired energy.Why is the target market you selected profitable, sustainable, and how does it align with your product? The target market is profitable and sustainable because Monster Energy Bars has the potential to satisfy the customer needs by delivering the additional energy for the physically active people and professionals with busy work hours which directly align our target market. The initial launch itself is with four different flavors which will provide consumers to try new and different options Also, within the segment the household income of the target market is good and they will have the willingness to pay for the product.Decision on New Product Name: Strategically we have opted for name â€Å"Monster Energy Bar†. Monster Beverage Corporation has its own goodwill and very well renowned in the market for its energy drinks product. We chose this name beca use this company is well established and has provided various options to consumers in terms Of flavors and preferences. It is a new product that never existed before. It is energy drink that is in form of a bar. Monster Energy Bar is a new kind of energy bar based on ingredients and flavors of existing energy drink It's the first time when the energy drink is introduced in a form of â€Å"Monster†. Bar. â€Å"Monster† Energy bar is a soft and moist bar infused with combination f cacao, coffee and fruit flavors. It is the first and only energy bar on the market that does not consist of granola, oats, nuts and dried fruits, and is completely opposite to the rest of crunchy and chewy granola energy bars. Has absolutely different texture than a regular energy bar on today's market. â€Å"A 2009 Angus Reid survey for Contra Foods Canada found that 53% of working Canadians spent their lunch break reading, surfing the Web, or not stopping for lunch at all.If they do stop for lunch, they only break for 16-30 minutes, speaking to the need for convenience. Other attributes are also needed-?32% are looking for healthy ingredients, 25% are looking for quality, and 17% are looking for flavor. † (CNN Newswire Company, 2009) Our product is created to solve the issue above. It combines all natural, high quality and great flavors that along with compact size makes a perfect option for a quick, nutritious meal substitute that not only tastes great, but provides strong source of energy.Product Strategy The main strategy of our team is introduction of new, innovative and best fit solution for consumers when it comes to satisfying a need for extra energy. Our product is created to not only attract new potential consumers and early adopters who are willing to pay a higher price for a great quality; but entice already existing consumers to switch to our product. Thus we are planning on gaining a share of energy' bars market and keep on extending it with introduc ing new variations and flavors in the future.Upgrade Currently we are entering the market with four main flavors (Monster E Java, Monster E Cranberry/Raspberry, Monster E Citrus, and Monster E Banana). As our product will be growing we will expand the brand by introducing new labors, sizes and a bar that will consist of two flavors in one bar. We will also be able upgrade the quantity in which we sell our product by introducing such options like a bundle of two or three bars. But still it can be append with other monster products.At the same time our bar would be a perfect add on with a customer who frequently purchase energy drinks (especially Monster Energy) and would buy our energy bar on top of that. Packaging Packaging is very essential for any product development. The strategies we are going to use for packaging of â€Å"Monster Energy Bars† are clear visible of amen, logo and flavor. The logo will be same as â€Å"Monster Energy Drinks† because it has already cr eated image in the mind of the customers. This will help to draw attention towards existing customers and generate new customers.We are going to use airtight, vacuum, packaging with black, red, orange and yellow colors (corresponding to each flavor). The bar is going to have very clean and distinctive design and matte finish. The packaging will have English and French version of nutrition facts, ingredients, manufactured date, best before use and it will be certified by government (all of the ingredients are approved by required health standards). The packaging will be recyclable. On the shelves, bars would be displayed by color: black (Java), red (Berry), orange (Citrus), yellow (Banana) in that order.Pricing Strategy While launching our product we will use skim pricing strategy where we are going to set the price higher that other regular granola bars and energy drinks which are our main competition. We want our bar to be percept as a new, innovative, high quality product. By choo sing skim pricing strategy we are aiming to establish a recognizable, high quality product that will attract early adopters and those people who follow the latest trends and innovations and are looking for new and exciting products and flavors on the market.The MSP is 52. 4 CAD with a mark-up of 71 % from the unit cost of $0. 7 CAD, and there's is a margin of 48% for the wholesaler. MSP $2. 40 Wholesaler price $1. 34 Cost $0. 70 There is a cost per unit of $0. 7 CAD, includes Manufacturing materials, labeling and packing. The expected mark up for the product is 48% assuming that 44% will be the cost of the wholesale. We have calculated the cost which contains overhead expense, cost of goods sold, etc. As we have adopted skimming marketing strategies the price margin is also higher.Our MIMIC should be one that can create and nourish profitable relationships with our target customers and create an avenue for purposeful dialogue with them. For our Integrated Marketing Communications st rategy, we are going to incorporate the producer marketing activities to retailers and wholesalers who resell to our target customers, the rationale behind this is to ensure trade promotion(Cooperative Advertising) by producer and personal selling, as well as to enhance sales promotion by wholesaler or the retailer and public relations.

Swot Apple Case Study

While competitors do everything they can to keep costs down, Apple does what It can to make Its products deferent. In 2007, for the third year In a row, Apple was named as The Most Innovative Company by Businesslike. ; Strong leader. CEO Steve Jobs is â€Å"a legend for his design sense†. He is essential to the promotional aspect and public relations of Apple, especially when it comes to the pod. He is the â€Å"public face and champion of the brand†. He is also an expert when it comes to talking with the press, maintaining relationships with magazine editors, and creating new relationships.Jobs has the ability to think of Ideas that he is extremely passionate and energetic about and is always ready to share that idea to gain exposure. * Customer relationships (responsiveness to customer feedback). This ties into Steve Jobs' strong leadership as he takes action in response to customer feedback to show that the brand is listening and concerned. * Brand Exposure. Part of Apple's marketing strategy is Its retail stores. Apple has opened more than 200 retail stores located worldwide.Apple's retail stores contributed an estimated $200 million, 15 to 16% of Its profits during the past two years. The reasoning behind the stores is the belief that the more people can touch an Apple product and see also offer free group workshops, personal training, and personal assistance for Apple customers. * Strategic partnerships with well-known brands: Apple has created marketing agreements with Volkswagen of America, Burton Snowboards, Nikkei and Struck. This ties into consumer confidence as well as exposure through marketing partner advertisements. * Product design and features.Products that show superior qualities, that are easy to use and that have a high quality format, but mainly that show a clear product differentiation. * Strong financial performance: throng sales and potential growth, strong cash flows, an increasing net income, decreasing debt and controlle d inventory. Weaknesses * Profit per song is low: Even though tunes is simply used as a means to boost the sales of pods, phones and Apple TV's, Apple makes only approximately 10 cents per * Unpopular Apple TV features: users are not able to download a movie from song. Tunes directly to their TV; they have download it to their PC first. Apple TV requires a HDTV, but the movies that can be downloaded are of such low resolution that the picture looks fuzzy and old-fashioned, and lastly, it has no DVD drive. Hard time finalizing contracts with move studios because of pricing disputes. * Struggle with maintaining good supplier relationships. Many companies have expressed frustration working with Apple because Steve Jobs is very clear on his vision for his products and can tend to be controlling. Incompatible software in computer and digital music format. * 1% of the global cell phone business. Opportunities * Brand exposure through retail stores. * International growth and expansion. Ap ple is pursuing opportunities to sell the phone globally. It already has partnership agreements with cell phone carriers in France, Germany, and Great Britain. It has also entered the Middle East and Africa regions, ranking fifth next to Monika, Research In Motion, ETC, and Motorola.Apple is also trying to penetrate the Japanese market since it is one of the world's largest and most demanding mobile phone markets with almost 100 million mobile phone users. * Expansion in product line. Apple is trying to expand its product line to include media and software in addition to hardware. * Expansion in customer base. Apple is also trying to reach many different consumers rather than its traditional of tech- savvy consumers. Improvements in compatibility. * Improvements in strategic partnerships.Apple needs to search for more strategic partnerships and better its relationships with its suppliers so effective agreements can be reached. * Growth in new user segments Threats * Competitors' thr eats. Realizations sought a price war with Apple by dropping the price to $0. 49 per song and $4. 99 per album compared to Apple's price of $0. 99 and $9. 99 respectively. Realizations also launched technology called Harmony, which allows Realizations users to translate songs purchased from Relapse music to be played on Microsoft formats.Wall-Mart launched its own online music store and is currently the number one music retailer in the nation, followed by * Technology and entertainment industries are constantly and rapidly tunes. Changing so Apple has to find a way to keep its reputation related to innovative design. * Threat of start-up companies and competitors. The risk of new entrants is high in the player and music service businesses as well as in the mobile phone market, particularly from large, established consumer electronics companies, such as Cassia, Sony and Toshiba (for players) or from on-line companies like Yahoo andMicrosoft or retailers like Virgin Music (for downloa ds). Given the attractiveness of these markets, new competitors are likely to enter because of low barriers to entry. The notable acceptance and profit made by RIM's Blackberry demonstrate the potential of new entrants to increase rivalry. Due to the success of the phone and the Blackberry, other producers will undoubtedly attempt to imitate their appealing features and functional applications in order to create customer value and compete effectively with their own smart phones.In addition, Apple's exclusive use of Cingular/AT;T does not prevent the phone service provider from entering potentially harmful agreements with the company's competitors, such as its threatening relationship with rival Palm. * Apple's dominance and relative power in the music industry (as well as Jobs' reputation for control) may build resistance among film producers who are accustomed to maintaining their own levels of control over content. * Price sensitivity.The company's entrance into the mobile communi cations industry with the introduction of its phone has placed Apple in another highly competitive industry, where several large, well-funded, and experienced competitors operate. Price sensitivity on the part of consumers is very strong, and rivalry is especially fierce in this market. * A close look at Apple's competition reveals that the company is confronted by aggressive opposition in all areas of its business.The markets for consumer electronics, personal computers, related software and peripheral products, digital music devices and related services, and mobile communication devices are intensely competitive. They are characterized by rapid technological advancements, which have substantially increased the abilities and use of PC's, digital electronics, and mobile communication devices. As a result, a variety of new products with competitive price, feature, and performance characteristics are being introduced into the marketplace. Price competition in Apple's main product mark ets has been particularly fervent. Continuous downward pressure on Apple's margins as it is common for competitors selling personal computers based on other operating systems to aggressively cut prices and accept lower product margins to gain or maintain market share. * Other than price, key competitive factors in the computing market include product treasures, relative price/performance, product quality and reliability, design innovation, availability of software and peripherals, marketing and distribution capability, service and support, and corporate reputation.As the industry and its customers become more reliant on Internet connectivity, alternative (even substitute) devices are becoming increasingly smaller, simpler, and less expensive than traditional PC's. These devices compete for market share with Apple's desktop and content providers to offer integrated solutions that produce more value or exclude Apple from access to content.

How can we make India clean Essay

How true these words sound in the present context. There is so much pollution all around us today that normal breathing in itself is the greatest risk to our lives. Pollution has affected our lives so adversely that because of this, millions of people die annually. The way the environment is being polluted today stands testimony to the fact that we are irresponsible occupants of this Earth and by polluting the air; we are meticulously working towards our own destruction. According to the World Health Organisation, about 2.8 million people each year die due to indoor pollution (over 500,000 occur in China alone). These data should act as an eye-opener for all of us. Smoke emitting from industries, factories, vehicles and even cigarettes is a major source of air pollution. It is due to air pollution that a number of diseases have surfaced. There are several respiratory diseases, which affect us adversely. Cigarette smoking is not injurious to the health of only those who smoke cigarett es but also to those who come in contact with the smoke emitted from the cigarettes. What is worse is that most of us understand the ill-effects of pollution, yet we are so indifferent towards our own health that we do not avoid the avoidable. Stoves, LPG and other non-conventional sources of energy should be used for cooking and the bursting of firecrackers should be reduced. Therefore, if we prevent air pollution, we not only keep ourselves healthy but also our historical monuments. Another major source of pollution today is water pollution. Water pollution is the contamination of water by sewage, toxic chemicals, metals, oils, or other substances. Diseases like diarrhoea and dysentery are the ill-effects of polluted water. The wastes that are thrown in the rivers and lakes by us mainly pollute water. It is due to this that the water supplied to us in our homes is impure and consumption of which leads to man) dreaded diseases. The biomedical waste from hospitals is not processed properly and is thrown in nearby rivers. The waste materials from factories and industries are also disposed of in the same manner. Therefore, it leads: to high levels of water pollution. Not only this, people throw dry flower used for puja and other religious functions in rivers due to which water gets badly contaminated and unfit for use. In fact, due to high levels of water po llution, marine animals die an untimely death and are on the verge of extinction today. In a healthy water system, a cycle of natural processed turns wastes into useful or harmless substances. The cycle begins when organisms called aerobic bacteria use the oxygen dissolved in water to digest wastes. This digestion process releases nitrates, phosphates an other nutrients. Algae and aquatic green plants absorb these nutrients. Zooplanktons eat the algae, and fish eat the zooplankton. The fish, in turn, may be eaten by larger fish. These larger animals come in contact with other animals and in turn the process of biological contamination cycle continues. Another form of pollution that threatens our peace today is sound pollution. It is so irksome when music is played at high volumes in parties and vehicles. Today, the levels of sound pollution are so high that the Supreme Court had to intervene and pass orders recently to impose a restriction on the playing of bands and loud music between 10 p.m. and 4 a.m. The vehemence of music disturbs students, patients, old and other people we want some rest after a long day’s work. The sound of the bawling horns is a headache in itself. Everybody is in a hurry and therefore, the use of horns is made without much though Horns disrupt pe ace to the extent that these can be heard even in the ‘no-horn’ zones. Although noise does not poll the air, water, or land, but it can cause discomfort and hearing loss human beings and other animals. Soil pollution is also an important mode of pollution. When the ear thin layer of healthy, productive soil is destroyed where food is grown it is called soil erosion. Healthy soil depends on bacteria, fungi, and small animals to break down wastes in the soil and release nutrients. These nutrients help plants grow. Fertilisers and pesticides can limit the ability of soil organisms to process wastes. As a result, farmers who oven fertilizers and pesticides can destroy their soil’s productivity and are causing many diseases to the people. Not only this, even irrigation in dry areas without proper drainage system can lead to water logging in the fields. it can lead to famines because soil pollution will lead to a poor quality of soil, which in turn will lead to poor crops. Therefore, soil pollution is extremely dangerous. It is the responsibility of each and every one of us to control the rising levels of any form of pollution. We must get our vehicles checked regularly and if the smoke emitting from them is higher than the normal lev el, it should be repaired. Use of firecrackers should be minimized and cigarette smoking should be given up. We must take a vow never to throw any waste materials in the rivers or lakes because that water comes back to us as drinking water. We must take an initiative to  prevent others also from doing so. Hospitals must collect their biomedical wastes and dispose of them in a proper manner. Some should be done with the waste materials from factories and industries. Recycling should be made a practice and children should be taught how to recycle simple things in school. This practice will make them to recycle things rather than throw them like garbage. The volume of our music systems should be kept low so that others are not disturbed. Even in parties these should be stopped after some time to avoid noise pollution and inconvenience to others. Thus, only when we decide to do our duty to keep our dear planet clean, we can succeed in controlling pollution. Only then we can make this world’s better place to live for you and for me’.

Behavioral Finance In Corporate Governance Independent Directors And Essay

Behavioral Finance In Corporate Governance Independent Directors And Non-Executive Chairs, And The Importance Of The Devils Advocate - Essay Example Introduction †¢ many employees sacrifice their careers and reputation because of loyalty to their CEO †¢ Loyalty is misused through misplaced loyalty in certain organizations. Milgram experiment †¢ Milgram experiment test innate loyalty through psychology experiment. †¢ psychological attributes of the respondents was testing in mock experiment †¢ subjects were made to electrocute stranger contrary to their own beliefs Leadership and corporate governance †¢ Modern liberal corporate governance calls for different professionals in leadership restrained by laws and rules. †¢ The leaders are given different authorities to run organizations. †¢ The CEO have are appointed by the Board of the organization †¢ The boards remain loyal even to CEOs that are misguided. †¢ Many boards detest disagreeing with CEO they feel that would be perceived as disloyalty. Dissenting peers and conflicting authorities †¢ The Milgram experiment explains how people dissent peers and conflict authority. †¢ Cases of dissenting peers voice their concerns; the subjects reduce their loyalty levels to the authority.

Towards a Virtuous Surveillance Society Essay Example | Topics and Well Written Essays - 2750 words

Towards a Virtuous Surveillance Society - Essay Example The present government will, for example, be interested in the impact on social exclusion and on the modernizing government agenda. They may also question the potential offered for addressing the 'wicked issues' that transcend departmental boundaries. They will almost certainly be interested in costs and the potential for savings. They will be aware of the issues surrounding openness and security. They should have regard for the impact of the electronic services on democratic structures. In spite of potential benefits of information availability and easy access, it allows the state and military agencies to control society and introduce effective surveillance methods to monitor social processes and maintain social order Surveillance is achieved through different channels including business information and personal information. Companies are increasingly finding that, if they combine their information assets with those of other companies, the combined information resource is considerably more useful to all sides: two and two, in this instance, can make a lot more than four. Put together a social security or tax database with another database of people who owe debts and you have a means of tracking individual debtors over long periods of time and collecting the debt from them when they finally have the money to repay it (a process known as debt surveillance and already being offered by some companies) (Lister 2003). This is the virtual equivalent of the synergies that merging companies have traditionally sought, and its compelling economics mean that companies in the future are more probably going to be looking for ways to combine their information with others than looking to maintain the conventiona l barriers between industries (Green 1999). It is inconceivable that the government would launch electronic services in anything other than a partnership with the private sector. It is, therefore, necessary to take the perspective of the IT supply industry into account. This is an industry looking at a big prospective market. They will be making comparisons with other market sectors and, given the multinational nature of the players in the industry, with developments in other countries (Lievrouw and Livingstone 2005). For the industry, the issues will be associated with the speed of market growth, their likely market share, the level of initial pump-priming investment they will be expected to make, and with their ability to deliver the agenda set by government. For electronic government, as for most other services, it is possible to identify three main groups of player: the users or recipients of the service, the providers, and the wider society or community within which the service is offered. Each of these, however, may have important sub-groups that need to be taken into account. Before attempting to measure the impact of electronic government, it would, therefore, be necessary to identify the different players, to establish what they will use as benchmarks and points of comparison and to explore what, for them, are the important issues that need to be considered in any assessment of impact (Lister 2003). Surveillance is achieved through control of circulation of information and news available in the internet and in mass media. Sales of national, regional and local newspapers have been falling in the many countries for a number of years. They were falling before the Internet and the World

Congestion Charging Essay Example | Topics and Well Written Essays - 1000 words

Congestion Charging - Essay Example The problem has been aggravated by absence of effective public transport systems in major cities of the world (Banister D, 2003). This has resulted to the need for people to acquire private means of transport, resulting in traffic congestions which are characteristic of almost all major cities. The major principle underlying congestion charging is to ease traffic. It has been found out that the amount of man hours spent on traffic jams impacts very negatively on the economy of any country (Litman T, 2006). In many cities, people waste a third of a regular working day held up in traffic jams. Having too many cars in the city has also brought about the problem of parking. The parking space available is not enough to accommodate the rising number of cars in the cities. This has resulted to having many cars in the streets, not having anywhere to park People result in unlawful practices like double parking which exposes them to penalties. Noise pollution has also been blamed on too many cars in the cities. Workers in the cities mostly find presence of many cars being much of a pollutant (Litman T, 2006). Over use of certain roads at particular times of a day also contributes to running down such roads. It has been established that during the peak hours, that is, morning and evenings during weekdays, the volume of cars is usually very high, thus occasioning the need to restrict movement. How it is supposed to work The workability of such a project relies heavily on the available alternatives. Most city residents who would be affected by this will first be interested to know what options would be available. This calls for building of a good public transport network. This system works within a given radius of the central business area of the city (Banister D, 2003). Motorists wishing to enter such areas are supposed to pay a premium. The London city congestion charging system, for example uses various ways of collecting money for those wishing to enter the restricted parts of the city such as: - Payment through credit or debit cards via a call centre, send cheques through the postal system or pay cash through retail outlets like petrol stations and grocery stores. All these payments are connected to a central database that helps in tracking defaulters (Banister D, 2003). There could also be a system whereby prospective users of the charging area can buy electronic cards which they load with credit. At the entrance of the charging a

The Prospectus Essay Example | Topics and Well Written Essays - 1250 words

The Prospectus - Essay Example Using this prospectus in this study, will make it easy for the designed objectives to be achieved as the research problems will be easily achieved. The prospectus also ends up giving ways through which this study can be helpful to the stakeholders. The wedding day is the greatest day that the brides have been waiting for all their lives. They, for this reason, raise expectations high on this day, assuming and wishing that everything will go as planned. However, the brides get consumed thinking about the positive expectations from their wedding day until they forget about the unexpected negative events that can also accompany the day (Laurie, 2014). There are very many stressful issues that the brides are normally concerned about during this day that can make one wonder whether this day should be meant to be a big one for the brides or a stressful one for the. In their endeavors to making sure that everything goes well beginning from making themselves look fabulous to ensuring that there arises no mess in the program and arrangement of activities, the brides end up being stressed during their wedding day. This research is for this reason aimed at finding out those reasons that make the brides go crazy during when it is expected to be their biggest day in life. The research will be based on certain assumptions including the fact that the brides need to oversee the planning of activities during their wedding day. Another assumption is that, the brides are the ones in-charge of their looks during this day. We can also assume that all the weddings have some stressful events in them. Weddings are expected to be the best events that bring a lot of happiness in the lives of the brides. It is this day, the wedding day, which should mark the begging of endless happiness in the lives of brides when they begin living together with the grooms. Wedding is perceived as a bridge that brides use to pass through life full of loneliness to a life of companionship.

United States and the neo-Gramscian perspectives Essay

United States and the neo-Gramscian perspectives - Essay Example The United States is an interesting case as explained through neo-Gramscian perspective. The model is able to evaluate American policies and their motivation, including their impact on the global arena. There is valuable insight offered with respect to the American behavior in international relations and how to understand and deal with it as a hegemon. This paper will explore the United States from the neo-Gramscian perspective. For this purpose a brief discourse on the theoretical model will be included, with a brief discussion of hegemony from different perspectives as well as the stability and the neo-Gramscian thought and its challenges. This paper will cover the theoretical discussions on power structural, the declinist school of thought, and the concepts of unipolarity and multipolarity. The concept of hegemony emerged out of the integration of the world system on the strength of global economic and political developments. As members of the system struggle and compete in order to navigate its intricacies, players adopt policies that promote and advance their interests. Successful players become dominant within a process that many thinkers consider as social in terms of formation. These players are able to exploit the system to perpetuate its status. Antonio Gramsci, the Italian thinker, provided one of the most important bases to this thought by capturing the dynamics of this process. His position holds that hegemony pertains to the process in which a hegemon is able to exploit the world system for its own purposes. This is achieved through the consent of the dominated class who act for programmes that benefit the hegemon although they may not always be in their best interests.2 This Gramscian perspective is important in the sense that it implies a dominance that is not based on brute force or coercion. Rather, it is viewed as a result of manipulation, with the dominant player(s) orchestrating events and strategies in such a way that subordinate

Forensic investigator Essay Example | Topics and Well Written Essays - 4000 words

Forensic investigator - Essay Example The report is composed in response to a request from the investigation unit. 1. James Murray allegedly worked as a team head of numerous drug dealers on small scale level. The culprit had sensitively plotted and worked on the whole scheme of drug dealing. The co-conspirators were corresponded through a laptop hence leading to no physical proofs to the forensic unit. The culprit was first reported by one of his classmates, Walter Thom, declaring that he had heard the culprit conversing about the deal over the cell phone, offering the bureau an opportunity to generate his phone records for the proceedings of this case. 2. After the statement from Thom (witness), Murray (culprit) was put under surveillance. His internet connection and phone records were under continuous observation of the investigation bureau. Surprisingly, for over more than two weeks time, there was no obvious evidence of the culprit being engrossed in any of the drug dealing crime. Neither his phone records showed any suspicious calls or text messages. On further evaluation, it was noticed that during 10 PM until the midnight, for two weeks, no data was received from the culprit although the connection was sustained. The testing concluded that the culprit exploited a high technology hacking system which would facilitate his data to be transmitted to his co-conspirators through a profoundly secured portico. The hacking experts took two days to access his system. And the flow of receiving the data alleviated. After that, there was no reply to this e-mail. The other culprit might have discussed it in person or through some other mean. The e-mail was a significant source of the other two names engaged in this crime. Investigations on Job Rhett, aged 24, with rather a considerable criminal record and Robin White, aged 19, a college student debarred due to disgraceful leisure pursuits and conduct. The email also gave a hint that the culprits used a code word for the drugs: spoon. The ‘car’ was

The Lesson Essay Example for Free

The Lesson Essay In â€Å"The Lesson† by Toni Cade Bambara, the author writes about Sylvia’s childhood experience as a student. She is a young-immature, uneducated, and naive kid who doesn’t know much about life, but her teacher tries to help her by giving her a lesson of reality as well to the rest of her students. She describes her teacher as a lady, Miss Moore, with â€Å"nappy hair,† â€Å"proper speech,† and â€Å"no makeup. † Sylvia explains how she feels when she goes to toy store in Fifth Avenue. For example, she says that she feels confused and shamed of being in the store because the writer notates that the store is made for wealthy people. Sylvia’s vocabulary in the literature is very unusual because she expresses her feelings with streets slang. Furthermore, the author explains Sylvia’s economic situation, and Sylvia’s preferences for playing on the streets with her friends instead of going to school. However, by the end of the story, Sylvia learns the meaning of self-motivation. People, things, and attitudes might help to motivate someone to become something in life, but it is up to that someone to become that something. The main character of the story is Sylvia. She is a kid who considers games the only important thing in her life. Paragraph one emphasizes some of the author’s hobbies and ethnicity. She says that she hates the winos because they cluttered up the parks where her friends and she used to play. She argues that her new teacher is black as well (462). â€Å"As well. † she refers of Sylvia as a black kid too. In paragraph three, Sylvia says that she would rather go to the pool or the show where it is cool instead of listen Miss Moore’s arithmetic lesson (463). Another main characteristic of Sylvia is her poor vocabulary. She uses slang and metaphorical language. For example, in paragraph one, she mentions that her cousin â€Å"who lived on the block cause we all moved North the same time and to the same apartment then spread out gradual to breathe† (462). She uses â€Å"cause† instead of because, and when she uses the expression â€Å"gradual to breathe†, she is referring to the space of the apartment. In other words, she tries to say that there is enough space to fit all of her family in her apartment without having luxury. Also, she uses expressions like â€Å"let up†, â€Å"gofer†, â€Å"shit outta me†, â€Å"nappy-head bitch†, and others. Another main characteristic of Sylvia is that she doesn’t make use of her values properly. For example, when she steals the $4 that her teacher gave her to pay the taxi, values are missing. Sylvia just wants to buy barbeque instead of paying the taxi. In paragraph forty, Sylvia lies about a boarder taking a shower when in reality sugar was tied up in the shower, and her aunt caught her lying. Sylvia is a young kid who only cares for games, but the teacher will show her the real meaning of life later in the literature. The main conflict of the story is when Miss Moore tries to give lessons of how democracy works to her students, but Sylvia refuses to go along with them and makes it more complicated. There are two types of conflicts in the author’s writing. The first one is the internal conflict, and the second one the external conflict. The internal conflict is within Sylvia’s perspective. For example, when Miss Moore tries to explain to her students what money is, Sylvia takes the question as an insult (463). She thinks that the teacher’s purposes of making the question is to treat her students as uneducated kids, but what the teacher really tries to say is what money really is, why it is so important in people’s life, how people expend it, and why. The external conflict is between the author vs. the real world. In paragraph twenty six, Sylvia expresses that the boat price makes her angry, but she doesn’t know why (464). In paragraph 40, she says that she feels funny and shame when she walks in to the toy store (465). At the beginning of the writing, Sylvia doesn’t want to accept the concept of Miss Moore, â€Å"Equal chance to pursue happiness means an equal crack at the dough† (465), but by the end of the story she finally gets the lesson. Sylvia says in the last paragraph that she doesn’t care for the $4 that she stole from her teacher, and she wants to think the day through (466). â€Å"The Lesson† is a literature that shows the main character another face of the world. By Sylvia going to the toy store, she realizes that there are people out there who have better economic status than her. She acknowledges the opportunities that her democratic country can offer her such as equal opportunity to get far in life. The settings of the story are very detailed and help the readers understand better that Sylvia is a poor black kid from the North who doesn’t know better about life. For instances, in paragraph 1 the protagonist, Sylvia, describes the park where she and her friends play hide-and-seek. This setting helps the reader to understand that the protagonist of the story is a young teenager kid who rather goes to the park than summer school. The story also makes it clear that Sylvia and her friends are in summer school somewhere in New York close to alley Pond Park or Central Park. With all of settings details that the author tells in the story, readers can interpret that the story probably took place in the 70s or bel because in paragraph 3, the author emphasizes that the taxi ride cost 0. 85 cents. Furthermore, almost by the end of the story, the author describes that the toy store is located on Fifth Avenue which is an avenue in New York City where the most expensive stores are located. Miss Moore takes the kids to the toy store with the purpose of teaching her students that there are people out there in the world who had worked hard enough to reach the type of life style that they ever wanted. Languages devices throughout the story help the readers understand more about the protagonist background and message of the story. For instance, the expensive sailboat in â€Å"The Lesson† symbolizes frivolous uses of money and teaches Sylvia about the economic difference status that exits in her society. It also shows her that everyone is capable of getting anything in life as long one chooses the right path to success. Another language device found in the story is imagery which is emphasized in paragraph one when Sylvia describes Miss Moore’s feet as â€Å"fish-white and spooky† (462). By Sylvia’s slang and words, the readers conclude that Miss Moore’s feet are very white and Sylvia dislike them. Also the audience realize that the protagonist is an immature kid that doesn’t know better about people. Furthermore, Diction is found almost on each paragraph of the story. For instance, when sugar says, â€Å"Back in the days when everyone was old and stupid or young and foolish and me and Sugar were the only ones just right † (462), it gives the readers an idea of the protagonist’s culture, education, and personality. It seems that Sylvia is a young kid who doesn’t understand the stages of life and the opportunities that she has to become a successful adult until her teacher takes her to the toy story. In conclusion, â€Å"The lesson† seems to be a teaching story to kids who don’t have ambition in their life to explore the word and its opportunities. The author makes it very clear that people are what they want to be and what they work for. For instance, in paragraph forty five Miss Moore emphasizes that â€Å"we are who we are[,] but it don’t necessarily have to be that way† (466).

Middle East before the advent of Islam

Middle East before the advent of Islam Introduction Explain the characteristics of the Middle East before the advent of Islam. Introduce Islam and the general impact it had on the Middle East. Introduce the three examples you have chosen as evidence of the changes Islam brought about. Thesis-state the impact of Islam on the people and culture of the Middle East as shown in the examples you have chosen and the contrast you will be making Transition-prepare the reader for the first topic of the essay. I. Before, Islam the pre-Islamic Arabs religions were Bedouin polytheism, Judiasm, and Christianity. Mecca was the center of Bedouin polytheism with its Ka ba, which was used as a temple for their religion. By 7th century Islam had emerged. One might wonder, how did Islam become a predominant religion to the people of the Middle East? Along, came Muhammad in 612!He put a shut down to the pagan society and introduced â€Å"monotheism†. He changed society because, at the time, most of the Arabs were pagans who worshipped local Gods, believe in spirits, and called on soothsayers for prophesies. He taught them that they should only be worshiping One God, and he is the creator of the universe. Muhammad also demonstrated social conduct and taught the Arabs morals. He taught the Arabs to live the way God intended them to live, and created a community based on equality, justice and compassion. First, Islam has impact the people and culture by introducing moral codes so they can improv e as a society. Secondly, had there been no Islam, women in the Middle Eastern society would have continued being deprived of their rights. Society treated women as if they were sex objects instead of equal human beings. Lastly, today, one can look at the Middle East and see the exceptional visual arts, ceramics and architecture. From the breath taking mosques to the calligraphy, one can see the major influence Islam has had on the Middle East art and architecture. Overall Islam has helped transition the Middle East morally, socially, and culturally. If Islam was not brought to the Middle East society would not have moral codes today, tribes would still exist, and bloody wars between tribes. Body 1 The focus of the content of this paragraph should be a summary of the First example or area you are discussing as evidence of Islams impact upon the Middle East. In this paragraph you should fully explain the example. For example, if you chose womens rights as one of your examples, you will clarify what Islam states regarding womens rights and how it enforces womens rights. This paragraph must show your command of the example you have chosen. Example-use a specific quotation or scholarly evidence that provides evidence of the Islamic teaching. The Middle East would be a disaster without Islam. One of the most important things Islam has done for the Middle East is set up moral codes for their society. These moral codes came from the Quran and were used to help shape their society. It served as a direct guidance from Allah himself, and explained what was acceptable, expected, right and wrong. Some key moral codes Islam has set up are societys laws must be obeyed, fornication and lewd behavior are forbidden, and intoxication is forbidden. The whole purpose of these codes is it is for a man or womens duty to live his or her life according to Allahs dictations. Islam enforces these moral codes by informing society if they are not following these rules, they are not living in accordance to what Allah wants, and will have to pay the consequence for their actions. â€Å"For every bad action there is a consequence† is a a wonderful quote to use in reference to the Islamic teachings, because Allah is watching your every actio n and you will be held accountable in the afterlife. Body 2 -This paragraph will address the First example that you summarized in the previous paragraph and explain how this example is a direct result of Islams impact. Clarify the context before the advent of Islam in order to make your point that the changes you are discussing are a direct result of Islam. Analysis-Explain how the work you described in the previous paragraph is a direct result of Islam. Relationship—Explain how the example you have chosen is evident in the Middle East after the spread of Islam and has significantly changed the Middle East. Life without Islam left the Arabs morally deprived. Life was pointless, it had no meaning or purpose. There was no guidance to help them establish morals for themselves. Instead, the pagans depended on soothsayers and spirits for answers and decisions. During the Pre-Islamic Era the Bedouins of the 7th century lacked a unifying religious system. They had no unification, religion, or much in the way of moral code, since they were mostly concerned with daily pleasure. There was also no government, therefore there was no sense of law or moral code. The only law of the land was lawlessness. This resulted in people would take the law into their own hands, they became compulsive drinkers, and fornication and leading were acceptable. In the event a crime was committed, the injured party took law in its own hands, and tried to administer â€Å"justice† to the offender. Islam put a stop to all of these immoral behaviors. Islam brought laws provided within the Quran to ensure societys l aws are obeyed, and to forbid intoxication, fornication and lewding behavior. The spread of Islam and has significantly changed the Middle East, because ever since Islam the Middle East has become a society that now has moral standards the people follow. They know the difference between right and wrong, and what they can do and cannot do, because these are direct instructions from Allah himself. Body 3 The focus of the content of this paragraph should be a summary of the Second example or area you are discussing as evidence of Islams impact upon the Middle East. Before Islam was born in the Middle East, women did not hold any value in society. They were not respected and were treated more like objects. Islam has improved the standard of living for women and increased their rights. Islam states that the status of Muslim women is the same as the men. According to Allah in the Quran both have are equal and have equal responsibilities to uphold the lifestyle he wants them to live. Even the Islamic prophet emphasized the importance of treating women equally. He always treated women with the up most respect and was very kind to them. â€Å"Treat your women well and be kind for them for they are your partners and committed helpers†-Prophet Muhammad- Body 4—This paragraph will address the Second example which you summarized in the previous paragraph Same format as body 2-with example 2 Prior to adopting Islam, women had no status in society. They were treated like territory, and the male class dominated everything. They were not allowed to pick their spouse. A male would choose their wife, and she no choice but to accept. If a women were divorced, she would have to remain divorce, remarrying was not allowed. Todays day, a typical window in most circumstances should be able to inherit their deceased husbands belongs. However, men in the pagan Arab society would highly disagree. A window was not entitled to inherit her husband belongings, instead it was to be passed down to the son in the family. Furthermore, she was not allowed to inherit any belongs from her parents. There were no set limits on how many wives a many can marry. He was free to have as many as he wished. According to www.womeninislam.ws says, there were no laws that said a man beating his wife was unacceptable. Although historically women are often seen as a lower class, the Islamic Quran explained that women are equal to men, giving women the opportunity to seek their rights. After Islam was adopted in the Middle East, it changed womens rights and living standards significantly, instead of treating women like property according to Allah, men were required to take full care of their women.â€Å"4:34 MEN SHALL take full care of women with the bounties which God has bestowed more abundantly on the former than on the latter, and with what they may spend out of their possessions.† A women can choose her spouse, and divorce her spouse if she desires. Verse 2:228 says, Women undergo a three month a three month waiting period, without remarrying. When the period is over the husband can either take them back or let their wives go. The men cannot force the women to stay, if the women does not want to according to verse 4:19 It is not lawful for you to [try to] become heirs to your wives [by h olding onto them] against their will. Both men and women have equal rights here, because they both have the choice of leaving if they desire. She can also inherit belongs from her parents and deceased husband. A man is not allowed to have several wives and beating her is unacceptable. None of this could happen without the miracle of Islam.

Point of View in Shirley Jacksons The Lottery Essay -- Shirley Jackso

Point of View in The Lottery Shirley Jackson's "The Lottery" uses the third-person dramatic point of view to tell a story about an un-named village that celebrates a wicked, annual event. The narrator in the story gives many small details of the lottery taking place, but leaves the most crucial and chilling detail until the end: the winner of the lottery is stoned to death by the other villagers. The use of the third-person point of view, with just a few cases of third-person omniscient thrown in, is an effective way of telling this ironic tale, both because the narrator's reporter-like blandness parallels the villagers' apparent apathy to the lottery, and because it helps build to the surprise ending by giving away bits of information to the reader through the actions and discussions of the villagers without giving away the final twist. "The Lottery" is primarily told in the third-person dramatic point of view, but on occasion the narrator becomes omniscient to divulge information to the reader that which is commonly known to the villagers. In paragraph 7, for example, the ...

20,000 Leagues under the Sea Review :: Jules Verne Twenty Thousand 20000

20,000 Leagues under the Sea Review â€Å"An enormous things, a long object, spindle shaped, occasionally phosphorescent, and infinitely larger and more rapid in its movements than a whale.† This novel has a setting. The story carries its protagonists across the surface of the globe to the South Pole and back, and far down into the depths of the oceans. The Nautilus itself is the true setting of the novel, it is the imaginative device that makes the action of the novel possible. Designed by Captain Nemo, the electrically powered Nautilus is two or three hundred feet long, capable of speeds far greater than surface ships of the day. Captain Nemo is one of the most fascinating characters in the novel. He’s a builder and engineer of the Nautilus submarine, another fascinating thing, he and his crew speak an unknown language. Professor Pierre Aronnax, assistant professor in Museum of Natural History in Paris, a cunning Frenchman narrating the story. And with the help of his servant, Mousier Counseil. 30 year old servant, â€Å"a true, devoted Flemish boy† who accompanied Aronnax in all his travels. And finally, Ned Land, a Canadian harpooner about 40 years old who joined Aronnax and Counseil on The Nautilus in search of the mysterious marine monster threatening the seas. The basic theme of 20,000 Leagues under the Sea is for people to understand how the unseen part of the world really is. Aronnax takes on the task of identifying and classifying every animal on the planet. Captain Nemo takes his strange submarine into places no man has ever been before, the depths of the ocean. Many life and death experiences made Ned Land feel uneasy about his new life aboard the Nautilus. He was determined to escape. Captain Nemo took them to many exquisite places. They experienced hunting and searching for pearls, VigLo Bay, a hollowed out volcano, and the underwater city of Atlantis. Captain Nemo took them to the

Relationships and Mechanical Processes in The Sun Also Rises Essay

Relationships and Mechanical Processes in The Sun Also Rises      Ã‚  Ã‚   Relationships are an important part of life. From general friendships to romantic encounters, almost everyone has had some type of relationship. Sometimes relationships can get confusing, especially when love is involved. Most people, such as Lady Brett Ashley, from The Sun Also Rises, feel that love and sex go hand in hand in a romantic relationship. Although it is apparent that she is in love with Jacob Barnes, the main character, since he is not able to have sex, she does not want to try having any type of romantic relationship with him. "You mustn't [touch her]. You must know. I can't stand it, that's all." (Hemingway, 34).    This idea that one is not able to love another unless there is sex involved leads Brett into many troubles. Since she is not able to have the type of relationship that she wants with Jake, she ends up going after men that are just not worth all the trouble, "she only wanted what she couldn't have."(39). She is in the process of getting a divorce from her husband, a man who has threatened her life on numerous occasions. She is engaged to another man who is habitually drunk and completely bankrupt. She even has affairs with random men that usually understand that it is nothing but a "fling" except for Robert Cohn who "wanted to make an honest woman of her." (205). Her fiancà © seems to be all right with her lifestyle and all the various men when he is sober, but once he has drunk too much it is apparent that her flings mean more to him than he tries to let on. "I gave Brett what for, you know. I said if she would go about with Jews and bull-fighters and such people, she must expect tr ouble." (207). She makes a point of not hidin... ...fe to the fullest without having to worry about relationships and not being able to have one. He understands that he is not able to have or do everything that he wants and so makes up for it by substituting other things that he can do, such as reading, playing tennis, fishing and watching bull-fighting. By having something to concentrate on, Jake does not have to worry about what he is not able to do and so can live his life the best way he knows how.    Works Cited and Consulted: Bardacke, Theodore. "Hemingway's Women." Ernest Hemingway: The Man And His Work. ed. John McCaffery. New York: Cooper Square 1969 Bloom, Harold. Ernest Hemingway. New York: Chelsea House Publishers, 1985. Fiedler, Leslie A. Love and Death in the American Novel. New York: Stein & Day 1966 Hemingway, Ernest. "The Sun Also Rises" Scribner Paperback Fiction, 1926

“Leaders of our Society: Are they born or made?” Essay

The issue about leadership has always been a topic in conversation, specifically the concern about leaders being â€Å"born or made†. People often talk and argue about this issue, because we have different points of view regarding this. And it is also because the concept of a leader and leadership is important to people. As discussed in the ‘psychology of leadership’ (http://www. leadersdirect. com), leaders are important to people probably due to the following reasons: we feel the need of someone to look up to when we feel lost or anxious, when things fail or do not go as planned we seek to blame the leaders, we look at leaders like our fathers who look after us, gives us inspiration and makes us feel good, and we seek for their approval. This are some of the reasons why see leaders important in our society, and because of this reasons we always seek the answer to the question: Are leaders born or made? Some leadership theories would argue that leaders are born not made. The ‘Great Man† theories assumes that the leadership capacity of a person is inherent (Kendra Van Wagner, About. com). These theories view leadership as a heroic and mythic concept and that the born leaders assume the position when needed by the people. Similar to the great man theories the â€Å"Trait† theories also assume that leaders possess certain trait or qualities needed to be one. But one problem that theorists see about the trait theories is that it has identified the characteristics that leaders have and the question about this is â€Å"how about the people possessing the characteristics but are not leaders? † (Kendra Van Wagner, About. com). Other theories such as the â€Å"Behavioral theories†, on the other hand, suggest that great leaders are made and not born. This type of theories discusses that through education people can learn to be leaders. According to Wagner in Leadership Theories – 8 Major Leadership Theories, (About. com), behavioral leadership theories focus on the actions of great leaders and not on mental qualities of these people. Today the issue of leaders being born or made is not as essential in shaping our views for us to be able to tell who the leaders are and who are not. It is not important who had leadership abilities since birth and who learned being a leader from experience, what’s important is that these leaders exist and take on the responsibility to step up and lead people. If we come to think of it, a more logical perspective would be, leaders are sort of born and made. One thing that a future leader probably needs to born with is the intelligence (Block, 2006). In order to be fit as a person who will take this responsibility one has to be smart enough. Leaders are expected to have that special skill and ability to do what they are assigned and to understand the areas where they need to improve in as well as the capacity to think of how he or she will be effective given different situations. People who would become great leaders are also expected to be able to recognize learning as an important factor in shaping one’s leadership abilities. Furthermore, leaders are also made in the sense that they constantly learn things in the process. Being born with the skill is important but still eighty percent of their leaders’ skills is acquired from learning experience. They improve their craft through using feedbacks from his or her environment, and also through seeking more training where they can acquire additional skills and knowledge on what they do. Some of the leaders we know today possess this kind of abilities and intelligence, such as the president of the Arab Republic of Egypt, Hosni Mubarak, Osama Bin Laden, as well as the western leaders Tony Blair, Rudy Guiliani and former US president George W. Bush Jr (http://en. wikipedia. org). All of these people have been able to become leaders not because they were born to be one, but because they used the gift they were born with and improved their leadership skills through learning. People have been debating on this issue for a long time, not too long ago people had their definitions of a leader and have described the nature of leadership. These definitions have helped in shaping our concept of leadership today that people who are born with the intelligence of a future leader should also learn through the process to achieve that leadership title. Works Cited: Bock, Wally. â€Å"Are Leaders Born or Made? † (2006). June 3, 2009 . Gerstel, Judy. â€Å"The Psychology of Leadership. † (2001). June 3, 2009 . McCrimmon, Mitch. â€Å"Leadership in the Mind – the Psychology of Leadership†. leadersdirect. com. June 3, 2009. . Wagner, Kendra Van. â€Å"Leadership Theories – 8 Major Leadership Theories. † June 3, 2009 .

Dealing with Suffering and Loss

Suffering and loss is a regular situation in the human life cycle, it is vital to learn how to deal with it so that it doesn’t affect the rest of our lives negatively. In Scott Russell Sanders’s Ten Reasons Why We’ll Always Need a Good Story he explains that one of the reasons is to help us deal and become aware of suffering, loss, and death. During our youth we often don’t consider the end of the life cycle.However, in life we will always encounter grieving from a loved one’s death. The first time we experience some sort of grieving it may be very hard to handle and may cause depression. Stories help us prepare for moments of suffering, loss, and death with fictional experiences which show us how to deal with these unfortunate events. In the three short stories we read at least one character in each story is forced to deal with suffering, loss, or death.In the short story Bluffing by Gail Helgason, Liam has an unfortunate accident and experiences p hysical pain as well as the emotional pain of his deteriorating relationship with Gabriella. In Two Words by Isabel Allende, Belisa Crepusculario is devastated by the death of her entire family due to their impoverished lifestyle and the love between her and the Colonel causes them to miss each other. In The Indisputable Weight of the Ocean by Darryl Berger, Edmund deals with not being able to see his father and deals with the suffering of moving to a suburban area.First of all, breaking up with your partner can cause heavy depression to some people and it makes us feel like we’ve lost someone important in our lives, also enduring a large amount of physical pain causes us to more careful to avoid feeling anything like that again. In Bluffing we do not get to witness how Gabriella and Liam’s relationship continues, however, the author leaves us to infer that the relationship is coming to an end. We are also left to infer how they both feel after they breakup.Gabriella f eels that Liam is not committed to the relationship after he broke the news to her that he would be leaving to go on a hiking trip for three months. When Gabriella stormed off into the woods it becomes clear that she is ending the relationship, however, the accident that happened to Liam just after she stormed off made it hard for her to leave him because of his condition, it would make her seem superficial because Liam would think she is breaking up with him because he looks worse: â€Å"She knows in her bones that she can manage this way, for the rest of the rest of the afternoon, at least† (Helgason 7).Another example of suffering and loss in Bluffing is when Liam is unfortunately attacked by a grizzly and receives many injuries to his body and also to his face. Liam has to suffer with this immense amount of physical pain. Liam’s confidence may also be lower due to his â€Å"puffed up [skin], mottled, with ridges of shiny, rubbery scar tissue†(Helgason 7) whi ch may cause depression because he doesn’t want anyone to see him the way his is now, looking worse than before. We cannot allow breaking up with our partner or physical pain to affect us negatively for too long because these are both natural incidents of human life.Second of all, dealing with the death of a loved one is often the most amount of emotional pain someone can experience in a lifetime, also not knowing if you will ever see a loved one can also cause depression. In the short story Two Words Belisa Crepusculario lives an impoverished lifestyle where her â€Å"family is so poor they did not even have names to give their children†¦and [she] grew up in an inhospitable land† (Allende 1) making it hard for the Crepusculario family to survive.Tragically, Belisa had to bury four younger brothers and sisters. This is most likely the most horrifying incident Belisa will experience in her life time and what made it worse is that they were all very young. Surely, B elisa did a lot of grieving but she overcame her emotional pain and set out on a journey for a positive life. She became widely popular and respected across the country even catching the attention of the Colonel for her incredible skill with words. She enjoys her profession and the new life she has begun.This story of Belisa’s misfortune is a great lesson of human life because we cannot allow the grieving of a loved one’s death to control the rest of our lives, the same way Belisa beats the odds and begins a positive life: â€Å"There were few occupations she was qualified for. It seemed that selling words would be an honourable alternative† (Allende 3). The next example of suffering and loss in Two Words is when Belisa tells the colonel the secret words and they control his mind at an important point in his career: â€Å"Those two words that were buried like two daggers in his gut† (Allende 7).This shows loss because the Colonel is unable to think straig ht because of his love for Belisa after she tells him the two words. He doesn’t know if he will ever see her again and he is constantly worried about that. This shows us how not being able to see someone you love can affect you negatively. In two words Belisa’s grieving of her siblings and the love between Belisa and the Colonel are two examples that show us how to deal with suffering and loss.Not being able to see a family member or friend is similar to losing someone, however, we still have hope that we will one day meet them again, and being forced to change your lifestyle can cause suffering. In The Indisputable Weight of the Ocean a â€Å"little gentleman† by the name of Edmund Kelley has a father who is a mystery to him. The author explains, â€Å"For as long as he could remember, it had just been the two of them† (Berger 1). Since Edmund is an incredibly intelligent ten year old he has surely wondered if his father is actually just away for work fo r so many years.His father being away for so long makes Edmund feel as though he has lost him, however, he still has hope that one day his father will return, therefore he does not grieve like he would if he found out that his father is dead. The next example of suffering in the short story is not between two or more humans, it is between Edmund and his changing life. To Edmunds disappointment he and his mom have to leave their isolated lives on the acreage and move to a more populated suburban area.Since Edmund is anti-social towards children his own age it is hard for him to be around them all the time: â€Å"Edmund did not have much use for other children. The only time he saw any was when they went into town for groceries, and what he saw he did not like† (Berger 1). Edmund notices that his mother is only searching for a better life for the both of them: â€Å"Edmund was not without consideration for his mom. And because he did not want to be an extra burden on her, he t ried to cope with his new situation† (Berger 2). He tried his hardest to never complain about the suffering he is going through.In these two examples from this short story we learn how to deal with not being able to see a loved one and not knowing when or if you will see them again, and we learn how to cope with new situations that often occur in one’s life. Overall, some of the characters in the three short stories all have to face suffering and/or loss in a variety of ways. All the different situations teach us how to deal with these real life experiences so that suffering and loss doesn’t affect the rest of our lives negatively. We learn how to deal with a deteriorating relationship and physical pain from accidents.We also learn how to deal with the emotional pain of a deceased loved one and not knowing if you will ever see someone you fell in love with. The last two situations we learn how to deal with are, not being able to see a family member for a long tim e and the suffering of changing your lifestyle or where you live. Instead of learning from our own mistakes like we are always told to do when we’re growing up, stories allow us to never make those mistakes ourselves, but learn from the mistakes that the characters have made.

Biography of Eva Beem

Jennifer Grijalva P. 1 February 28, 2012 Biography Of Eva Beem Eva Beem was the daughter of Hartog and Rosette Beem. She was born on May 21, 1932, in Leeuwarden, Holland. When she was eight-years old,and she was in the school when the Germans invaded Holland in May of 1940. Her father was a high school teacher in the small city of Leeuwarde, in northern Holland. When the Germans invaded. They immediately embarked upon steps to separate the Jews from the rest of the population.Beginning in October 1940, they was liquidated Jewish businesses and banned Jews from most professions. The Dutch population resisted the anti-Jewish measures enacted by the Germans. But the Germans reacted brutally, and were able to break up most organized resistance. Many Jews were forced into restricted ghetto areas on July of 1941, and after May of 1942, all Jews had to wear the yellow star.Beginning in mid-July of 1942, the Germans began rounding up Holland's Jewish citizens. They were first taken to transi t camps, and from there to death camps in Poland. Father's of Eva decided that the family would go into hiding, because they felt that the children would be safer posing as non-Jews in a rural village, Eva and her younger brother were sent to the village of Ermelo with a Christian family, to risk death to save them, but the Nazi found them.Eva was given a new name and identity, she was known as Linni De Witt, and she was attended to the school along with the other village children. Eva Been and her brother Abraham were killed in gas chambers. She and her brother die on February of 1944. She was only 11 years old when she die in the gas chambers,and her brother was only 10 years old when he die with her sister Eva.

Cache Level 3 Unit 2

c- Analyse the issues which are essential to confidentiality and objective observations Partnership With Parents. Parents know their child best therefore it is essential to establish a co-operative partnership with the parents of the children. It is ideal to build a trusting and respectful relationship with parents so that they feel comfortable speaking with the practitioner if they have concerns. Parents are entitled to be kept informed on how their child is progressing and are told what the child will be doing in the setting, for example following The Early Years Curriculum.This can help the child develop and feel comfortable. Parents should also be made aware that their child will be observed and assessed throughout the year in the setting. If a trusting relationship exists between a practitioner and a parent it is more likely information on problems or changes at home will be discussed with the setting. Parents can also help to shed light on observation findings therefore practit ioners can understand the child’s stage of development and personal needs more.However if there is a breach of confidentiality parents will be hasty to share information again and have a negative outlook towards the practitioner, this means it is essential for information handling to be in a secure and safe manner. Safe Storage of Information. Storage of observations must be dealt with care, it must be stored in a secure manner in folders which are locked, password protected and encrypted.Yet they must be accessible to designated practitioners and files also must be backed up. Only trusted members of staff should have access to personal information as part of the Confidentiality Policy under the Data Protection Act 1998 all children’s right to privacy should be respected and upheld. Sharing Information Information on observations can be shared with other professionals involved with the child, for example in a multi-agency team information on observations can be shared. Parents also are allowed and encouraged to view observations that have been made on their child as they can help the practitioner understand the results and even take action towards the child’s personal needs themselves. Objectivity Pre-judgement, personal beliefs and values are not allowed to come into the observation however a skilled observer will acknowledge that everyone has these traits and will try to be objective. To be objective means to be without bias and not allow your personal experiences influence what you observe in the child.However practitioners must be careful they don’t give the child a self-fulfilling prophecy whether negative or positive because every child is different and will develop at their own pace. Children with learning difficulties, different ethnic backgrounds or family background might be seen as developing English skills slower. This may not be the case and a practitioner must give every child the chance to develop and be given the same amount of one-on-one teaching time as well as group class activities. (e7)

Role Play Essay Example | Topics and Well Written Essays - 2000 words

Role Play - Essay Example In this paper, we would be outlining in detail a role play activity and discuss on the anticipated learning outcomes and procedure, including the sub-skills of speaking that will be focused. The consideration of new learning tasks that become possible with new technologies should be part of the educator's strategic learning plan (Freeman & Capper, 1999, pp.95-116). We thus decided to design and implement a role play as an interactive learning activity within one module of a teaching course for academic staff at a University. The role play was designed to trial the existing face-to-face workshop that might offer more flexibility of access for participants and provide an opportunity to explore various approaches to a contentious topic within the course. Sixteen participants were divided into two groups of eight participants each and given the same directions, information and role statements. The role plays were set up within a classroom, during which participants were expected to contribute to discussion from the viewpoint of the role they were playing. At the end of the role play participants were given access to the postings from both role plays and the contributions we re discussed. Marks were not allocated to the role play, although a specified level of participation was a requirement for course completion. Evaluation Methodology The evaluation methodology was grounded in the interpretive paradigm, the central endeavor of this paradigm being "to understand the subjective world of human experience" (Cohen & Manion, 1994, p. 205). Case study method was utilized, in which the researcher 'observes' aspects of individual or group activity in order to "probe deeply and to analyze intensively the multifarious phenomena with a view to establishing generalizations about the wider population to which the unit belongs" (Cohen & Manion, 1994, p. 106-107). In this case study the role play moderator is a "participant-observer" (Cohen & Manion, 1994, p. 107), participating to some extent in the activity being evaluated. To determine the effectiveness of the role play activity the moderator analyzed the descriptive accounts and the face-to-face discussion responses. Participant responses to the activity were also evaluated by questionnaire using closed questions on a four point scale from strongly agree to strongly disagree, with provision for open comments. The questionnaire and discussion covered the effectiveness and purpose of the role play; feelings about taking part; anonymity; and role engagement. Eleven of the fourteen participants completed the questionnaire and participated in the discussion. (Initially sixteen participants were allocated roles but two left the course) The Role Play Description and Purpose The role play was designed to provide participants with a realistic forum to discuss the issue - the letters column of a supposed local newspaper, the Daily View. The role play took place at a mythical university in which criterion referenced assessment had been used within a subject. All students had achieved 100%. Participants discussed the merits of norm referenced and criterion referen

Anthropology Essay Example | Topics and Well Written Essays - 500 words - 5

Anthropology - Essay Example The first theory of a land bridge between Siberia and Alaska has been around for awhile. If an individual places a map of the world on a table, the continents look like they can fit together. The earth’s crust and upper mantle have plates. These plates slide and move. The moving of these plates cause earthquakes and tsunamis. It also causes land to break apart. Another factor is the ice age. When the great meltdown occurred a land bridge could have been submerged. This land bridge, Beringia, would have connected Siberia and Alaska. If that connection was made, then it is possible that the Native Americans migrated from Siberia. After reaching North America the Native Americas would have migrated south. Another theory is the coastal migration. The Native Americans would have sailed in canoes from Siberia to Alaska. Then the Native Americans would have migrated south to South America. Both continents would be populated before Columbus arrived. This theory would depend on the migrants knowing about the route. The passage would have to be during the summer, or when ice chunks were not present. This is the least likely of the scenarios. The final scenario is migrants came across the giant ice sheet. If an ice age was in full force, migrants might go south for a warmer climate. The trail would have gone toward westward and southward. If the ice shelves were as scientist think, than the ice would have melted without a trace. All three theories depend on one same element†¦food. Prehistoric people hunted for food and warmth from the furs. If the herds of caribou, wooly mammoth, or whatever was around at the time left, the hunter would have gone to search for prey. In the northern parts of Siberia planting a garden to provide for food year round is not an option. The hunters would have had to follow the food. As the animals’ natural instinct led them south, the hunters would have followed. Not only would the hunters

Gender Diversity at the workplace in the Financial Industry Dissertation

Gender Diversity at the workplace in the Financial Industry - Dissertation Example This is mostly due to the perception that the female employees tend to have low level of skills therefore they should not be deal with more complex needs of the clients. It is also due to this reason that women are specifically assigned to the roles which are people specific but requires very little or moderate level of skills. This research study adapted the qualitative research approach to understand and explore as to how women face the discrimination in the financial services industry. Introduction Diversity is a relatively diverse concept with different variables being included in the workplace diversity. These variables range from gender, race as well as cultural backgrounds and values each of different variables having strategic importance for the firm. It is therefore critical that the firms must develop their strategic HRM strategies in a manner which value diversity and gender equality. The aim of this dissertation is to show the benefits and importance of women at workplace in general and specifically in financial industry. . Financial industry is going through some strategic changes with many international firms are making layoffs in order to be more competitive and sustain their profitability. What is also important to note that financial services industry is relatively male dominated though at the customer services level as well as the client dealing level, many women work as important employees of the organization. Since financial industry typically operates in a manner that on one hand, it has to deal with the retail customers face to face whereas for its corporate customers it has a relatively different setup. Typical firms in financial services industry include banks, securities firms, and insurance as well as real estate sectors. The overall composition of the workforce in the financial industry therefore varies from particular sector of the industry. Financial industry is typically considered as an industry which requires risk taking and it i s generally believed that men are better at managing risks as compared to women. It is however, critical to note that these trends are now changing with women are increasingly managing large investment amounts. These trends indicate that financial institutions are willing to attract and retain the female employees. The fact that organizations like UBS and Goldman Sachs have female executives indicates that the large organizations in the financial services industry are willing to attract and retain female employees. Despite the fact that women form important part of the overall workforce in financial services industry however, gender inequality as well as gaps is relatively higher in the industry as compared to other sectors of the economy. Issues such as pay gaps are common in the financial services industry. Equality and Human Rights Commission has specifically highlighted the gender inequality within the financial services industry. The commission conducted investigation regarding the persistent sex discrimination as well as the pay unequal pay and highlighted strong evidence about the industry practices. Various other surveys have also highlighted specially the issue of unequal pay between men and women working in the financial services industry critically highlighting the need to boost the morale of

Advertising and Promotion ( MKTG420 Assignment Example | Topics and Well Written Essays - 4500 words

Advertising and Promotion ( MKTG420 - Assignment Example It is of considerable importance to highlight that this technology propelled development has resulted in the process of global transformation, where the entire world is increasingly seen and represented as a well connected single global entity. As a result of the technology based transformation of the globe, there has always been a continuous evolution of various kinds of globalization trends. The trends of globalization are emerging from all corners of the world and are increasingly getting diffused at a very rapid pace. It is interesting to state that the diffusion of trends is happening all over the world irrespective of the fact of whether the regions are located in the developed or developing economies. The rapid diffusion of the trends of globalization is resulting in the process of generation of many new types of consumer demands which are basically an outcome of new kinds of consumption habits as well as individual behaviour. It has to be stated that these new consumer demands are increasingly paving the way for a significant amount of business opportunity. Talking from a broad macroeconomic perspective, the economies of various countries around the world are witnessing significant fluctuation of performance more or less on a regular basis. While the credit crisis of the recent past has taken a serious toll in the performance of the European economies, the recent US shutdown has also impacted the performance capability of the world’s biggest market in a very negative fashion. Also, the continued political crisis in some of the regions of the Middle East has continued to mar the chances of growth and economic performance of those regions. In discussing the economic performance scenario of the Asian economies, it needs to be stated that the fluctuations in currency as well as market based volatility has continued to paint a gloomy picture as of the current times.

Philosophy Principles of sound reasoning Essay Example | Topics and Well Written Essays - 750 words

Philosophy Principles of sound reasoning - Essay Example The principle of non-contradiction is a principle that is applicable in philosophical reasoning: It asserts that it is not correct to posit that something is correct while at the same time claiming it is correct. The discussion will attempt to explicate whether some of the commonly used tautologies are contradictory in nature. Additionally, it will explore on whether some tautologies are logically equivalent as well as provision of insights whether some contradictions are contingent. Moreover, the discussion will focus on elaboration of some contingents and determine whether they are logically equivalent in nature. The corpus of logically equivalent tautologies entails a scenario where two different forms of statements have similar truth. On the other hand, the concept of tautology exists in compound statements that are usually true in nature no matter what circumstance it is presented. It is a fact that some tautologies are logically equivalent. It is a fact that some tautologies are usually logically equivalent. For example; this can be presented in the Venn diagram below: The Venn diagram below indicates a scenario where A represents animals with mammary glands and B represents all mammals. The point of intersection represents A&B; meaning A can be B and B can be A. In this regard the first premise indicating that all mammals have mammary glands, which is valid. The second statement is also valid indicating that any animal with mammary glands are mammals. In philosophical dimensions, the aspect of contingency alludes to statements that seem possible untrue or even true when exposed to possible valuation. When a contingency is proposed it may not be necessarily false or to some extent necessarily true. Contradictions are usually true statements that exhibit true nature or could be true in regard to the facet of communication. In this regard, all contradictions may be viewed and contingent in nature.

Ghana and the Ashanti Tribe Essay Example | Topics and Well Written Essays - 2500 words

Ghana and the Ashanti Tribe - Essay Example The issue of Ghana and the Ashanti tribe is one of great significance and interest, and in order to come to a better understanding on the subject matter, we must thoroughly discuss these topics, as well as any and all key related information. The aim of this paper is to do this, in order to provide a more intellectual and knowledgeable viewpoint on the subject matter at hand. This is what will be dissertated in the following. Ghana is a country in West Africa which borders the Ivory Coast to the west, Burkina Faso in the north and Togo to the east. Ghana was "inhabited in pre-colonial times by a number of ancient kingdoms, including an island Ashanti kingdom and various Fante states along the coast." (Wikipedia, 2006). Ghana became independent in 1957, and the country's population is now 21,029,853. The name Ghana is mostly symbolic, and was chosen for the nation - a reference to the Ghana Empire of earlier centuries. Ghana comprises of over 60 ethnic groups, with fifty two major languages and hundreds of dialects which are spoken in Ghana, and English, the official language of Ghana, is spoken by many. Like most other African nations Ghana has rich traditional cultures that differ from one ethnic group or tribe to the other. Generally, Ghanaians emphasize such communal values as; family, respect for the elderly, honoring traditional rulers, and the importance of dignity and proper social conduct. "Individual conduct is seen as having an impact on an entire family, social group and community; therefore, everyone is expected to be respectful, dignified and observant in public settings and in most every aspect of life." (Wikipedia, 2006). No part of Ghana, however, is ethnically homogeneous. Urban centers generally ethnically mixed due to migration in towns and cities in search of employment; rural areas, with the exception of cocoa-producing areas that have attracted migrant labor, tend to reflect more traditional population distributions. Prior to European colonization, the Ashanti Confederacy was a major state in western Africa, particularly from 1570 to 1900. Ashanti wealth was based on the region's substantial deposits of gold. These rich deposits led to much metalworking among the Ashanti. Ashanti was one of the few African states which was able to offer serious resistance to the European imperialists. Between the years of 1826 and 1896, Britain fought four wars against the Ashanti kings (the Anglo-Ashanti wars), one of which was notable as the first conflict in which the Maxim gun was used. "In 1900, the British finally subdued the kingdom and renamed it the Gold Coast colony. A revered figure in Asante history is Yaa Asantewaa, a leader of the resistance against British colonialism in 1896." (Wikipedia, 2006). The Ashanti people are known mostly for their colorful folktales and mythology, as well as for their religion. The most important god in the pantheon of the Ashanti of Ghana is Nyame, the omniscient, omnipotent sky god. Tano is one of the most important and famous gods of Ashanti. All the other gods of Ashanti, especially the river gods in particular, are believed to be the children of Tano, and therefore the Ashanti believe that the gods are the children of Nyame and that they serve as intermediaries between humans and Nyame. The Ashanti tribe is the tribe from which nearly half of the Ghanaian population is descended, and is the largest tribe in

Style & Genre Essay Example | Topics and Well Written Essays - 2500 words

Style & Genre - Essay Example Moreover, it comforts people in rituals and in expressing physical fitness as well. The fact that music is commonly listened does not mean everyone is a fun and for those who listen to it choose according to their tastes. It is also chosen according to age and references of various groups. It makes people relax and reduce unhelpful thoughts in life hence eradicating or reducing stress in day to day life. In addition to that, it enhances mood management and reduces loneliness. It keeps people busy in their workings and reduces idleness thus reducing time wasted in bad things such as involvement in drugs. Duration- this refers to sound length and silences in between music that includes beats and rhythm. This can be seen during silence period, where beats make the music moving, thus enhancing music sweetness. Pitch- this is shown by the highness or lowness in music sound. It is one of the aspects considered when composing a song. If the pitch is too high, sound is heard to be irritating and does not draw listener’s attention. Dynamics- this is characterised by sound volume of the song. It is the softness and loudness of the music and how individual emphasises on sounds. If the volume is too high to listeners, then many will not create interest to it though it is not recommended to be too soft. Tone color- this is what allows the music listener to differentiate or identify sound sources or combination of sound sources. If the individual’s voices are combined with the instrument sounds, the music becomes more interesting hence drawing the attention of many. Formal and technical rules- Johnson, Fulcher and Ertman (2007) emphasise that, these rules are the most considered in music composition. Many may not put into consideration the other rules as such, but these are as a must to be applied in music language. This is because the music should have a well grammar sentences and